Soft and Low-alcohol Drinks in the On-trade - UK - October 2012
“Much of the responsibility for boosting food and drink matching sits with the pubs themselves: clearer menu information on soft drinks, better positioning on bar displays to boost visibility and awareness and recommendations from bar staff are all potential means for on-trade establishments to tap into this lucrative market.”
– Chris Wisson, Senior Drinks Analyst
Some questions answered in this report include:
- How can pubs/bars balance price with consumer demand for premium soft drinks?
- How can the soft drinks market boost its image in the on-trade?
- Food and soft drinks: a match made in heaven?
- What opportunities exist for low-alcohol drinks?
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