Soft Drink Trends - China - October 2018
“Consumers choose difference types of soft drinks according to the drinking occasion, which is good news for manufacturers as they can differentiate their products based on the consumption occasion targeted. For innovation, products with minus claims such as low sugar or low calories are not enough to meet consumers’ demand for health. Nutritional value, either contained naturally or added during production, is one key to drive consumers’ interests in new products. Extra function such as energy-boosting is another key to keep business ahead in the market competition.”
– Loris Li, Associate Director, Food & Drink
This report looks at the following areas:
- Consumer demand for nutrition keeps driving innovation
- Occasion-wise products can be better differentiated
- Potential opportunities in cooperating with food delivery services
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