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Description

Description

Offer soft drinks that are not too sugary yet taste good. Couple these with new flavours and functions to improve health credentials of CSDs and retain consumers.

Rushikesh Aravkar, Food & Drink Analyst, India

What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • [Graph] India: Soft drink consumption in the last six months, Sep 2019
  2. key trends

    • Key drivers
    • [Graph] APAC: Projected CSD retail market volume consumption per capita (population) in litres, 2019
    • Global trends and how they are playing out in India
  3. consumer insights

    • CSD consumption
    • [Graph] India: Consumption of different CSDs, by age group, region and city tier, Sep 2019
    • [Graph] India: Consumption of CSDs versus nimbu paani (lemonade), by city tier, Sep 2019
    • [Graph] India: Select CSD attributes, Sep 2019
    • Changes in consumption
    • [Graph] India: "Which types of drinks have you replaced/are you trying to replace carbonated soft drinks with?", Sep 2019
    • [Graph] India: % of consumers who have replaced or are trying to replace carbonated soft drinks with juices, by age group, Sep 2019
    • [Graph] India: Energy-related drinks replaced/trying to replace carbonated soft drinks with, Sep 2019
    • Innovation focus
    • [Graph] India: Interest in CSD features, September 2019
    • [Graph] India: Interest in added protein and added vitamins when choosing a CSD, by socioeconomic class, Sep 2019
    • [Graph] India: Interest in savoury and spicy CSD flavours, Sep 2019
    • [Graph] India: Interest in 'high-fibre' claim when choosing a CSD, Sep 2019
  4. market applications

    • Market opportunities
    • Who's innovating
    • Global innovations
  5. Appendix

    • MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE

      About the report

      This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

      • The Consumer

        What They Want. Why They Want It.

      • The Innovations

        New Ideas. New Products. New Potential.

      • The Trends

        What’s Shaping Demand – Today And Tomorrow.

      • The Opportunities

        Where The White Space Is. How To Make It Yours.

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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