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Description

Description

Covered in this report

This report explores usage of and attitudes towards soft drinks. Both on- and off-trade sales are included in the total market size. The overall market size has been compiled as a total value of the five categories listed below:

“The soft drinks market has faced a challenging period as sugar has come under public spotlight since 2014. These drinks have, however, retained a substantial place on consumers’ menus. The significant challenge ahead is how to respond to the current scrutiny of single-use plastic packaging, in terms of both government initiatives and legislation and changes in consumer behaviour.”
– Kiti Soininen, Category Director – UK Food & Drink Research

This report will cover the following areas:

  • Concerns over plastic packaging waste are putting users off
  • The onus is on operators to drive awareness of green aspects beyond packaging
  • Health considerations lead when soft drinks vie to step in for alcohol

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Robust growth in 2018 was fuelled by the hot summer
              • Figure 1: UK soft drinks value sales, 2013-23
            • Spotlight on sugar ensures healthiness is on consumers’ radar for soft drinks
              • Plastic waste comes into the limelight
                • Widespread efforts to curb alcohol intake create opportunities for soft drinks
                  • Companies and brands
                    • Coca-Cola retains its unassailable top position
                      • Industry responds to spotlight on packaging waste
                        • Sugar and calorie claims climb further
                          • Functional claims explore health and gut health
                            • Low-sugar/sugar-free drinks took the lead in adspend in 2018
                              • Britvic ups support for new adult squash and cordials
                                • The consumer
                                  • Nearly everyone drinks soft drinks
                                    • Figure 2: Types of soft drink drunk and tap water drinking in the last month, December 2018
                                  • Recyclable packaging leads in driving a greener image for soft drinks
                                    • Figure 3: Factors seen to make soft drinks environmentally friendly, December 2018
                                  • Recyclability sparks the strongest associations
                                    • Figure 4: Perceptions of soft drinks packaging types, December 2018
                                  • Few people see CSDs or squash as flavoursome
                                    • Figure 5: Perceptions of selected soft drinks, December 2018
                                  • Plastic packaging waste concerns prompt half of users to limit these drinks
                                    • Figure 6: Attitudes towards soft drinks, December 2018
                                  • Health considerations lead when soft drinks step in for alcohol
                                    • Figure 7: Factors that would encourage choosing a soft drink instead of an alcoholic drink, December 2018
                                  • What we think
                                  • Issues and Insights

                                    • Concerns over plastic packaging waste are putting users off
                                      • The facts
                                        • The implications
                                          • The onus is on operators to drive awareness of green aspects beyond packaging
                                            • The facts
                                              • The implications
                                                • Health considerations lead when soft drinks vie to step in for alcohol
                                                  • The facts
                                                    • The implications
                                                    • The Market – What You Need to Know

                                                      • Robust growth in 2018 was fuelled by the hot summer
                                                        • Spotlight on sugar ensures healthiness is on consumers’ radar for soft drinks
                                                          • Plastic waste comes into the limelight
                                                            • Widespread efforts to curb alcohol intake create opportunities for soft drinks
                                                            • Market Size and Segmentation

                                                              • Robust growth in 2018 was fuelled by the hot summer
                                                                • Figure 8: UK soft drinks value sales, 2013-23
                                                              • Fruit juice/juice drink volume sales hit by sugar concerns
                                                                • Figure 9: UK soft drinks value sales, by category, 2013-23
                                                              • Mixed performances in energy drinks, sports drinks enjoy an uplift
                                                                • Squash and cordials
                                                                  • Bottled water
                                                                    • Carbonated soft drinks
                                                                      • Forecast methodology
                                                                      • Market Drivers

                                                                        • Spotlight on sugar ensures healthiness is on consumers’ radar for soft drinks
                                                                          • Soft Drinks Industry Levy came into force in April 2018
                                                                            • Most soft drinks users opt mostly for healthy drinks
                                                                              • PHE sets sugar reduction targets for juice- and milk-based drinks
                                                                                • Plastic waste scrutiny extends to soft drinks
                                                                                  • Plastic waste comes into the limelight
                                                                                    • Public water refill points aim to reduce single-use plastic waste
                                                                                      • Deposit return schemes on the cards for England and Scotland…
                                                                                        • …trialled by retailers, drinks companies and Windsor & Maidenhead
                                                                                          • Tax aims to up the use of recycled plastic content
                                                                                            • Drinks makers join Plastics Pact
                                                                                              • 2018 weather provides a boost for many drinks
                                                                                                • Figure 10: UK sunshine hours, by season, 2013-18
                                                                                              • Widespread efforts to curb alcohol intake create opportunities for soft drinks
                                                                                              • Companies and Brands – What You Need to Know

                                                                                                • Coca-Cola retains its unassailable top position
                                                                                                  • Industry responds to spotlight on packaging waste
                                                                                                    • Sugar and calorie claims climb further
                                                                                                      • Functional claims explore health and gut health
                                                                                                        • Low-sugar/sugar-free drinks took the lead in adspend in 2018
                                                                                                          • Britvic ups support for new adult squash and cordials
                                                                                                          • Market Share

                                                                                                            • Coca-Cola retains its unassailable top position
                                                                                                              • Original Coke raises prices in response to SDIL
                                                                                                                • Figure 11: Leading brands’ sales in the UK retail soft drinks market, 2016-18
                                                                                                              • Diet Coke benefits from brand revamp
                                                                                                                • Coke Zero Sugar continues its strong performance
                                                                                                                  • Leading energy drinks brands enjoy booming growth
                                                                                                                    • Innocent and Tropicana feel the struggles of the fruit juice market
                                                                                                                    • Start-ups and Disruptors Case Study – Ugly Drinks

                                                                                                                      • Company overview
                                                                                                                        • What is it?
                                                                                                                          • Founded:
                                                                                                                            • Company mission statement:
                                                                                                                              • Founders’ story:
                                                                                                                                • Mintel analyst view
                                                                                                                                  • Mintel Trends
                                                                                                                                    • Why it could succeed
                                                                                                                                      • Why it could fail
                                                                                                                                        • The verdict
                                                                                                                                          • Product information
                                                                                                                                            • Figure 12: Ugly Drinks product range, February 2019
                                                                                                                                          • Media profile
                                                                                                                                            • Figure 13: It’s Time For The Ugly Truth, February 2019
                                                                                                                                          • Social media metrics
                                                                                                                                            • Figure 14: Social media metrics for Ugly Drinks as of February 2019
                                                                                                                                          • The brand’s view
                                                                                                                                            • Revenue in the last year (as of 1st December 2018):
                                                                                                                                              • Sources of funding and support
                                                                                                                                                • Target audience:
                                                                                                                                                  • What consumer needs does the range meet?:
                                                                                                                                                    • Product stockists
                                                                                                                                                      • Looking to the future
                                                                                                                                                      • Start-ups and Disruptors Case Study – Nix & Kix

                                                                                                                                                        • Company overview
                                                                                                                                                          • What is it?
                                                                                                                                                            • Founded:
                                                                                                                                                              • Company mission statement:
                                                                                                                                                                • Founders’ story:
                                                                                                                                                                  • Mintel analyst view
                                                                                                                                                                    • Mintel Trends
                                                                                                                                                                      • Why it could succeed
                                                                                                                                                                        • Why it could fail
                                                                                                                                                                          • The verdict
                                                                                                                                                                            • Product information
                                                                                                                                                                              • Figure 15: Nix & Kix product range, February 2019
                                                                                                                                                                            • Media profile
                                                                                                                                                                              • Social media metrics
                                                                                                                                                                                • Figure 16: Social media metrics for Nix& Kix as of February 2019
                                                                                                                                                                              • The brand’s view
                                                                                                                                                                                • Sources of funding and support
                                                                                                                                                                                  • Target audience
                                                                                                                                                                                    • What consumer needs does the range meet?
                                                                                                                                                                                      • Product stockists
                                                                                                                                                                                        • Looking to the future
                                                                                                                                                                                        • Launch Activity and Innovation

                                                                                                                                                                                          • Industry responds to spotlight on packaging waste
                                                                                                                                                                                            • Various operators up recycled content in packaging…
                                                                                                                                                                                              • Figure 17: Evian references 50% recycled plastic on-pack, December 2018
                                                                                                                                                                                            • …and look to partnerships to drive R&D…
                                                                                                                                                                                              • …as well as recycling
                                                                                                                                                                                                • Water brands look to cartons and cans
                                                                                                                                                                                                  • Figure 18: Examples of water packaging highlighting sustainability, 2018
                                                                                                                                                                                                • PET holds its top position in new launches, glass and cans gain
                                                                                                                                                                                                  • Lucozade trials Ooho!’s edible packaging
                                                                                                                                                                                                    • Sugar and calorie claims climb further
                                                                                                                                                                                                      • SDIL sees sustained shift towards lower-sugar launches
                                                                                                                                                                                                        • Figure 19: Share of new sports & energy drinks, water, carbonated soft drinks, fruit drinks and cordials/squashes launches, by sugar content, 2015-18
                                                                                                                                                                                                      • Recipe changes fuelled by SDIL do not trigger low-sugar claims
                                                                                                                                                                                                        • Figure 20: Share of new soft sports & energy drinks, water, carbonated soft drinks, fruit drinks and cordials/squashes launches, low and zero-sugar and L/N/R calorie claims, 2014-18
                                                                                                                                                                                                      • Less sweet flavours take many forms
                                                                                                                                                                                                        • Unsweetened flavoured waters and vegetable ingredients cater to anti-sweet sentiment
                                                                                                                                                                                                          • Figure 21: Examples of drinks with less sweet and vegetable flavours, 2017-19
                                                                                                                                                                                                        • Flavoured waters seen as more tasty and exciting than unflavoured
                                                                                                                                                                                                          • Figure 22: Consumer perceptions of soft drinks launches with and without vegetables as a named flavour ingredient, April 2018-February 2019
                                                                                                                                                                                                          • Figure 23: Examples of drinks with vegetable flavours with strong perceptions as tasty, 2018-19
                                                                                                                                                                                                        • Hot flavours remain rare
                                                                                                                                                                                                          • Figure 24: Examples of drinks with spice flavours, 2017-18
                                                                                                                                                                                                        • Tea offers another means to explore less sweet flavours
                                                                                                                                                                                                          • Figure 25: Examples of drinks with tea flavours, 2018-19
                                                                                                                                                                                                        • Modest activity in drinks positioned as alcohol alternatives
                                                                                                                                                                                                          • Figure 26: Examples of drinks positioned as alcohol alternatives, 2018
                                                                                                                                                                                                        • Functional claims explore health and gut health
                                                                                                                                                                                                          • Pushing an active health positioning with vitamins…
                                                                                                                                                                                                            • …and protein and energy
                                                                                                                                                                                                              • Figure 27: Examples of drinks linking with an active health or protein proposition, 2017-18
                                                                                                                                                                                                            • Digestive claims draw on traditional ingredients and live bacteria
                                                                                                                                                                                                              • Figure 28: Examples of drinks pushing gut health associations, 2018
                                                                                                                                                                                                            • Leading brands continue to explore safe flavour twists
                                                                                                                                                                                                              • Colas with flavour twist explore berry flavours
                                                                                                                                                                                                                • Fanta looks to grape and Lucozade to apple
                                                                                                                                                                                                                  • Figure 29: Examples of drinks launching fruity flavour variants, 2018
                                                                                                                                                                                                              • Advertising and Marketing Activity

                                                                                                                                                                                                                • Low-sugar/sugar-free drinks took the lead in adspend in 2018
                                                                                                                                                                                                                  • Figure 30: Above-the-line, online display and direct mail advertising expenditure on soft drinks, by category, 2015-18
                                                                                                                                                                                                                • The leading drinks groups continue to dominate spend
                                                                                                                                                                                                                  • Figure 31: Above-the-line, online display and direct mail advertising expenditure on soft drinks, by leading advertisers, 2015-18
                                                                                                                                                                                                                • Coca-Cola focuses on taste of Original and Zero Sugar
                                                                                                                                                                                                                  • Coke highlights its unchanged recipe as Soft Drinks Industry Levy arrives
                                                                                                                                                                                                                    • Coke Zero Sugar focuses on taste with ‘First taste’ ad
                                                                                                                                                                                                                      • ‘One way or another’ puts the focus on Coke Zero offering a familiar brand experience
                                                                                                                                                                                                                        • Updated take on the ‘Diet Coke break’ follows 2018 revamp of the brand
                                                                                                                                                                                                                          • Figure 32: Diet Coke ‘Put Perfect on Ice’ ad, January 2019
                                                                                                                                                                                                                        • Premier League partnership is in Coke ads’ spotlight in 2019
                                                                                                                                                                                                                          • Coke updates Christmas push with social media campaign
                                                                                                                                                                                                                            • Ad campaign looks to encourage recycling
                                                                                                                                                                                                                              • Capri-Sun highlights new 50% less sugar recipe
                                                                                                                                                                                                                                • Fanta drives online visibility by linking with social media influencers
                                                                                                                                                                                                                                  • Britvic ups support for new adult squash and cordials
                                                                                                                                                                                                                                    • Fruit Creations and Fruit Cordials ad campaigns focus on ‘grown-up’ positioning
                                                                                                                                                                                                                                      • Robinsons Fruit Shoot continues to celebrate children’s passions
                                                                                                                                                                                                                                        • ‘Feel Good to be Free’ campaign supports 7UP Free overhaul
                                                                                                                                                                                                                                          • J2O focuses on social moments
                                                                                                                                                                                                                                            • PepsiCo puts adspend behind Pepsi Max and Tropicana
                                                                                                                                                                                                                                              • Pepsi Max relaunches taste challenge in 2018
                                                                                                                                                                                                                                                • Tropicana Essentials is PepsiCo’s focus in juice drinks
                                                                                                                                                                                                                                                  • Lucozade Ribena Suntory steps up support for Lucozade and Ribena
                                                                                                                                                                                                                                                    • Lucozade looks to tie-ups and continues “Energy beats everything”
                                                                                                                                                                                                                                                      • Ribena offers music gig tickets
                                                                                                                                                                                                                                                        • Nielsen Ad Intel coverage
                                                                                                                                                                                                                                                        • The Consumer – What You Need to Know

                                                                                                                                                                                                                                                          • Nearly everyone drinks soft drinks
                                                                                                                                                                                                                                                            • Recyclable packaging leads in driving a greener image for soft drinks
                                                                                                                                                                                                                                                              • Recyclability sparks the strongest associations
                                                                                                                                                                                                                                                                • Few people see CSDs or squash as flavoursome
                                                                                                                                                                                                                                                                  • Plastic packaging waste concerns prompt half of users to limit these drinks
                                                                                                                                                                                                                                                                    • Health considerations lead when soft drinks step in for alcohol
                                                                                                                                                                                                                                                                    • Soft Drinks Usage

                                                                                                                                                                                                                                                                      • CSDs lead, with fruit juice and squash the closest chasers
                                                                                                                                                                                                                                                                        • Figure 33: Types of soft drink drunk and tap water drinking in the last month, December 2018
                                                                                                                                                                                                                                                                      • Soft drinks usage reflects lifestyle patterns
                                                                                                                                                                                                                                                                        • Half of users report a daily soft drinks habit
                                                                                                                                                                                                                                                                          • Figure 34: Frequency of drinking soft drinks in the last month, December 2018
                                                                                                                                                                                                                                                                      • Factors Seen to Make Soft Drinks Environmentally Friendly

                                                                                                                                                                                                                                                                        • Packaging waste is front of mind for consumers
                                                                                                                                                                                                                                                                          • Figure 35: Factors seen to make soft drinks environmentally friendly, December 2018
                                                                                                                                                                                                                                                                        • Recyclability leads in boosting soft drinks’ green image
                                                                                                                                                                                                                                                                          • Use of recycled material offers a USP among two in five, tax will dilute USP
                                                                                                                                                                                                                                                                            • Figure 36: Pooch & Mutt Turkey & Duck Health Food for Adult Dogs packaging with environmental claims, September 2018
                                                                                                                                                                                                                                                                          • Other green aspects must build awareness
                                                                                                                                                                                                                                                                            • Figure 37: The Meatless Farm Co Meat Free Mince with on-pack environmental claims, November 2018
                                                                                                                                                                                                                                                                        • Perceptions of Soft Drinks Packaging Types

                                                                                                                                                                                                                                                                          • Environmental issues are top of mind in packaging associations
                                                                                                                                                                                                                                                                            • Recyclability sparks the strongest associations
                                                                                                                                                                                                                                                                              • Figure 38: Perceptions of soft drinks packaging types, December 2018
                                                                                                                                                                                                                                                                            • Recyclability links closely with low perceptions of environmental baggage
                                                                                                                                                                                                                                                                              • Recyclability warrants visibility, but so do other environmental aspects
                                                                                                                                                                                                                                                                                • Glass bottles and aluminium cans have weak image as recyclable among younger groups
                                                                                                                                                                                                                                                                                • Perceptions of Selected Soft Drinks

                                                                                                                                                                                                                                                                                  • Few people say CSDs are flavoursome, compromising their core appeal
                                                                                                                                                                                                                                                                                    • CSDs show a weak image as flavourful
                                                                                                                                                                                                                                                                                      • Recent flavour NPD looks to be hitting a note
                                                                                                                                                                                                                                                                                        • Figure 39: Perceptions of selected soft drinks, December 2018
                                                                                                                                                                                                                                                                                      • CSDs’ strong treat image goes with weak everyday perceptions
                                                                                                                                                                                                                                                                                        • 16-24s are the most positive about CSDs
                                                                                                                                                                                                                                                                                          • Squash/cordials trump CSDs on flavour, but just a third hold this view
                                                                                                                                                                                                                                                                                            • Need to elevate flavour image
                                                                                                                                                                                                                                                                                              • Hydration remains a strength to build on for squash/cordials
                                                                                                                                                                                                                                                                                                • Fruit juice/juice drinks have a surprisingly low image as nutritious
                                                                                                                                                                                                                                                                                                  • Three in 10 see fruit juice/juice drinks as nutritious
                                                                                                                                                                                                                                                                                                    • Recent NPD dials up nutrition through fortification
                                                                                                                                                                                                                                                                                                    • Attitudes towards Soft Drinks

                                                                                                                                                                                                                                                                                                      • Plastic packaging waste concerns prompt half of users to limit these drinks
                                                                                                                                                                                                                                                                                                        • Doubts linger over the green credentials of recycling
                                                                                                                                                                                                                                                                                                          • Figure 40: Attitudes towards soft drinks, December 2018
                                                                                                                                                                                                                                                                                                        • Fizzy drinks refill stations appeal widely
                                                                                                                                                                                                                                                                                                          • Packaging concerns give only a moderate boost to making fizzy drinks at home
                                                                                                                                                                                                                                                                                                          • Factors That Would Encourage Choosing a Soft Drink Instead of an Alcoholic Drink

                                                                                                                                                                                                                                                                                                            • Health considerations lead when soft drinks step in for alcohol
                                                                                                                                                                                                                                                                                                              • Figure 41: Factors that would encourage choosing a soft drink instead of an alcoholic drink, December 2018
                                                                                                                                                                                                                                                                                                            • A less sweet taste is more important than copying alcoholic drinks
                                                                                                                                                                                                                                                                                                              • Relaxing drinks would chime with one in four 18-34s
                                                                                                                                                                                                                                                                                                                • Herbal ingredients can help forge links with relaxation
                                                                                                                                                                                                                                                                                                                  • Various brands push time out from hectic lifestyles in their marketing
                                                                                                                                                                                                                                                                                                                  • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                                                                                                                                      • Abbreviations
                                                                                                                                                                                                                                                                                                                        • Consumer research methodology
                                                                                                                                                                                                                                                                                                                        • Appendix – Market Size and Forecast

                                                                                                                                                                                                                                                                                                                          • Forecast methodology
                                                                                                                                                                                                                                                                                                                              • Figure 42: Total UK value sales of soft drinks, best- and worst-case forecast, 2018-23
                                                                                                                                                                                                                                                                                                                          • Appendix – Launch Activity and Innovation

                                                                                                                                                                                                                                                                                                                              • Figure 43: Share of new soft sports & energy drinks, water, carbonated soft drinks, fruit drinks and cordials/squashes launches, by package material, 2014-18
                                                                                                                                                                                                                                                                                                                          • Appendix – Advertising and Marketing Activity

                                                                                                                                                                                                                                                                                                                              • Figure 44: Above-the-line, online display and direct mail advertising expenditure on soft drinks, by highest-spending brands, 2015-18

                                                                                                                                                                                                                                                                                                                          About the report

                                                                                                                                                                                                                                                                                                                          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                                                                                                                                                                                          • The Consumer

                                                                                                                                                                                                                                                                                                                            What They Want. Why They Want It.

                                                                                                                                                                                                                                                                                                                          • The Competitors

                                                                                                                                                                                                                                                                                                                            Who’s Winning. How To Stay Ahead.

                                                                                                                                                                                                                                                                                                                          • The Market

                                                                                                                                                                                                                                                                                                                            Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                                                                                                                                                                                          • The Innovations

                                                                                                                                                                                                                                                                                                                            New Ideas. New Products. New Potential.

                                                                                                                                                                                                                                                                                                                          • The Opportunities

                                                                                                                                                                                                                                                                                                                            Where The White Space Is. How To Make It Yours.

                                                                                                                                                                                                                                                                                                                          • The Trends

                                                                                                                                                                                                                                                                                                                            What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                                                                                                                                                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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