Software - UK - February 2016

“Software is undergoing two huge shifts. The first is affecting the delivery model, with the cloud increasingly dominating software delivery. Licensed SaaS continues to replace purchased software, which is not only fundamentally changing the finance model for the software industry, but also increasing software’s capabilities.”

– Terry Leggett, Senior B2B Analyst

This report addresses the following key questions:

How will the market develop over the next five years?
What will be the key market drivers?
What industries offer the best prospects?
Will software as a service continue to impact the total market?
Which products will benefit most from end-use market trends?

Software sales strengthened prior to 2015, with this attributed in the latter part of the review period to the improving economy and the growth in cloud applications. While the cloud continued to grow strongly in 2015, this was offset by reduced demand for traditional software, partly stimulated by the variety of equipment used and the continued trend away from PCs to mobile applications. This represented a reversal of the long-term growth trend that overcame the previous flat economic conditions as companies increasingly sought cost effective and efficient methods of working.

This report is concerned with software sales in the UK. Software is the collective term for computer programs, which are instructions in code telling a computer what to do in response to specific user inputs.

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Executive Summary
- The market
  - Figure 1: Development of the UK market for software, 2011-15 actual and 2016-20 forecast
  - Figure 2: Segmentation of the UK market for software, 2015
- - Figure 3: Segmentation of the UK market for enterprise software, 2015
- - Figure 4: Segmentation of the UK market for software, by industry application, 2015
- Market factors
- The two major driving forces for software sales are:
  - Figure 5: Development of enterprise software sales and total asset investment, 2011-15
- - Figure 6: Development of software sales compared with the SITS market, 2011-15
- Companies
  - Figure 7: Changes in the structure of the software sector, 2011-15
- What we think
Key Issues
- What is the biggest change in the software industry?
- Is the cloud not the most fundamental change?
- Why is the software industry so acquisitive?
- So what are the big trends in software itself?
Introduction
- Definitions
- Methodology
- Abbreviations
- Market positioning and issues in the market
UK Economy
- Overview
  - Figure 8: UK GDP quarterly development, 2003-15
- - Figure 9: UK GDP in economic downturns and recoveries since 1979
- Inflation
- Interest rates
- House prices
- Consumer spending
- Manufacturing
  - Figure 10: UK output, by industry, 2008-15
- Business investment
  - Figure 11: UK GFCF 2003-15
- Imports
- Exports
Market Factors
- Agriculture, forestry and fishing
  - Figure 12: Total asset purchases by the agriculture, forestry and fishing sector, 2011-15
- - Figure 13: Segmentation of asset purchases by the agriculture, forestry and fishing sector, 2014
- Mining and quarrying
  - Figure 14: Total asset purchases by the mining and quarrying sector, 2011-15
- - Figure 15: Segmentation of asset purchases by the mining and quarrying sector, 2014
- Manufacturing
  - Figure 16: Total asset purchases by the manufacturing sector, 2011-15
- - Figure 17: Segmentation of asset purchases by the manufacturing sector, 2014
- Electricity and gas
  - Figure 18: Total asset purchases by the electricity and gas sector, 2011-15
- Water supply; sewerage, waste management and remediation activities
  - Figure 19: Total asset purchases by the water and waste sector, 2011-15
- - Figure 20: Segmentation of asset purchases by the water and waste sector, 2014
- Construction
  - Figure 21: Total asset purchases by the construction sector, 2011-15
- Wholesale and retail
  - Figure 22: Total asset purchases by the wholesale and retail sector, 2011-15
- - Figure 23: Segmentation of asset purchases by the wholesale and retail sector, 2014
- Transportation and storage
  - Figure 24: Total asset purchases by the transportation and storage sector, 2011-15
- - Figure 25: Segmentation of asset purchases by the transportation and storage sector, 2014
- Accommodation and food services
  - Figure 26: Total asset purchases by the accommodation and food service sector, 2011-15
- - Figure 27: Segmentation of asset purchases by the accommodation and food service sector, 2014
- Information and communications
  - Figure 28: Total asset purchases by the information and communications sector, 2011-15
- - Figure 29: Segmentation of asset purchases by the information and communications sector, 2014
- Insurance and finance
  - Figure 30: Total asset purchases by the insurance and finance sector, 2011-15
- - Figure 31: Segmentation of asset purchases by the insurance and finance sector, 2014
- Real estate
  - Figure 32: Total asset purchases by the real estate sector, 2011-15
- Professional services
  - Figure 33: Total asset purchases by the professional services sector, 2011-15
- - Figure 34: Segmentation of asset purchases by the professional services sector, 2014
- Administrative and support services
  - Figure 35: Total asset purchases by the administrative and support services sector, 2011-15
- - Figure 36: Segmentation of asset purchases by the administrative and support services sector, 2014
- Public administration
  - Figure 37: Total asset purchases by the public administration sector, 2011-15
- Education
  - Figure 38: Total asset purchases by the education sector, 2011-15
- Health
  - Figure 39: Total asset purchases by the health sector, 2011-15
- - Figure 40: Segmentation of asset purchases by the administrative and support services sector, 2014
- Arts, entertainment and recreation
  - Figure 41: Total asset purchases by the arts, entertainment and recreation sector, 2011-15
- - Figure 42: Segmentation of asset purchases by the arts, entertainment and recreation sector, 2014
- Other service activities
  - Figure 43: Total asset purchases by the other services sector, 2011-15
- - Figure 44: Segmentation of asset purchases by the other services sector, 2014
- Residential usage
  - Figure 45: Sales of desktop/laptop and tablet computers, 2011-15
Market Size and Trends
- Key points
- Market size
  - Figure 46: UK market for software, 2011-15
- - Figure 47: UK SITS market, 2011-15
- - Figure 48: UK software role with the SITS market, 2011-15
- Market trends
  - Figure 49: Segmentation of the UK market for software by industry, 2015
- Agriculture
  - Figure 50: UK market for software for the agricultural sector, 2011-15
- Mining
  - Figure 51: UK market for software for the mining sector, 2011-15
- Manufacturing
  - Figure 52: UK market for software for the manufacturing sector, 2011-15
- Electricity and gas
  - Figure 53: UK market for software for the gas and electricity sector, 2011-15
- Water
  - Figure 54: UK market for software for the water sector, 2011-15
- Construction
  - Figure 55: UK market for software for the construction sector, 2011-15
- Retail
  - Figure 56: UK market for software for the retail sector, 2011-15
- Transport
  - Figure 57: UK market for software for the transport sector, 2011-15
- Hotels and restaurants
  - Figure 58: UK market for software for the hotels and restaurants sector, 2011-15
- Information and communications
  - Figure 59: UK market for software for the information and communications sector, 2011-15
- Insurance and finance
  - Figure 60: UK market for software for the insurance and finance sector, 2011-15
- Real estate
  - Figure 61: UK market for software for the real estate sector, 2011-15
- Professions
  - Figure 62: UK market for software for the professions sector, 2011-15
- Administration
  - Figure 63: UK market for software for the administration sector, 2011-15
- Public administration
  - Figure 64: UK market for software for the public administration sector, 2011-15
- Education
  - Figure 65: UK market for software for the education sector, 2011-15
- Health
  - Figure 66: UK market for software for the health sector, 2011-15
- Arts and entertainment
  - Figure 67: UK market for software for the arts and entertainment sector, 2010-14
- Other services
  - Figure 68: UK market for software for the other services sector, 2011-15
- Household
  - Figure 69: UK market for software for the household sector, 2011-15
Market Segmentation
- Key points
- Market segmentation
  - Figure 70: Segmentation of UK market for software, 2015
- - Figure 71: Segmentation of UK enterprise application software market, 2015
- ERP
- Office suites
- Business intelligence
- CRM
  - Figure 72: Segmentation of UK CRM software market, 2015
- SCM
- PPM
- ECM
- DCC
- Web conferencing
Market Trends
- Key points
- Clouds ahead rather than a head in the cloud
- Enterprise software changing to subscription pricing
- Out of the office
- Open source
- Security
- It all about function
Industry Structure
- Key points
- Industry development
- - Figure 73: Analysis of the changes in the structure of the other software publishing industry, (excluding computer games), 2011-15
- - Figure 74: Analysis of the changes in the structure of the business and domestic software publishing industry, 2011-15
- - Figure 75: Analysis of the changes in the structure of the computer consultancy industry, 2011-15
- Structure by employment
  - Figure 76: Analysis of the employment structure of the other software publishing industry (excluding computer games), 2014-15
- - Figure 77: Analysis of the employment structure of the business and domestic software industry, 2014-15
- - Figure 78: Analysis of the employment structure of the computer consultancy industry, 2014-15
- Structure by turnover
  - Figure 79: Analysis of the financial structure of the other software publishing sector (excluding computer games), 2014-15
- - Figure 80: Analysis of the financial structure of the business and domestic software sector, 2014-15
- - Figure 81: Analysis of the financial structure of the computer consultancy services sector, 2014-145
- Company profiles
Adobe Systems Incorporated
- - Figure 82: Financial analysis of Adobe Systems Europe, 2010-14
- Company strategy
CA Technologies
- Company strategy
Corel
- Company strategy
Fiserv
- - Figure 83: Financial analysis of Fiserv (Europe), 2010-14
- Company strategy
Hewlett-Packard/Hewlett Packard Enterprise
- - Figure 84: Financial analysis of Hewlett-Packard Ltd, 2010-14
- Company strategy
IBM United Kingdom
- - Figure 85: Financial analysis of IBM United Kingdom, 2010-14
- Company strategy
Intuit
- - Figure 86: Financial analysis of Intuit, 2010-14
- Company strategy
Microsoft Corporation
- - Figure 87: Financial analysis of Microsoft, 2010-14
- Company strategy
Oracle Corporation
- - Figure 88: Financial analysis of Oracle Corporation UK, 2010-14
- Company strategy
SAP (UK)
- - Figure 89: Financial analysis of SAP (UK), 2010-14
- Company strategy
Sage Group plc
- - Figure 90: Financial analysis of Sage Group, 2011-15
- - Figure 91: Turnover segmentation of Sage Group, 2015
- Company strategy
Salesforce.com
- Company strategy
Symantec (UK)
- - Figure 92: Financial analysis of Symantec (UK), 2010-14
- Company strategy
Veritas
- Company strategy
VMWare
- Company strategy
Forecast
- Key points
- The market
- - Figure 93: Forecast UK market for software, 2016-20
Further Sources and Contacts
- Trade associations
- BASDA
- British Computer Society
- British Software Alliance
- techUK
- Trade magazines
- CRN
- Computer Weekly
- Computing
- IT Expert
- IT Reseller
- Linux User & Developer
- Network Computing Magazine
- PC Pro
- SC Magazine
- Scientific Computing World