Soup - Europe - September 2010
Soup has a lot going for it. It is viewed both as a traditional staple, and also a modern convenience food, well suited to hectic modern day living. Recipes may be timeless classics; or they may be marketed as exotic, healthier and functional concoctions suited to the clued-up 21st century consumer. Still, usage tends to be heavier among the elderly. With populations greying, however, this is no bad thing. There is a danger though: if suppliers focus on the older, less experimental target groups, a descent towards staple banality may occur. This can cause low margins. Suppliers who do not want this will need to innovate even more determinedly than at present. There is room for complete product makeovers, with new brands and new recipes, in new packs and perhaps new pack sizes too.
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Table of contents
Issues in the Market
- Definition
- Consumer research
- Abbreviations
Market in Brief
- While traditional home-cooked food is still valued highly, convenience can count for more
- Steady growth continues as suppliers fine-tune recipes and ranges
- Chilled soups are the overall winners, despite tighter finances, as consumers eat in more
- Local provenance and traditional national tastes can impress; healthy and convenient wet soups lead the way in NPD
- While traditional home-cooked food is still valued highly, convenience can count for more
European Market Size and Forecast
- Key points
- Overall
- A versatile classic…
- … with a light touch…
- … and excellent convenience credentials
- Healthiness needs more attention
- Chilled soup rides the success of chilled produce generally
- Local tastes and provenance can sell
- Less eating-out
- Variation in pack size, and new concepts, can help sales
- Figure 1: Prepared soup: Value in local currency, 2004-14
- Figure 2: Prepared soup: Volume, 2005-14
- Figure 3: Prepared soup: Spend per capita (population), 2004-08
- France
- Germany
- Italy
- Russia
- Spain
- UK
- Key points
Market Segmentation
- Key points
- France
- Figure 4: France – Prepared soup: Market segmentation, by value, 2009
- Figure 5: France – Prepared soup: Market segmentation, by volume, 2009
- Germany
- Figure 6: Germany – Prepared soup: Market segmentation, by value, 2009
- Italy
- Figure 7: Italy – Prepared soup: Market segmentation, by volume, 2009
- Figure 8: Italy – Prepared soup: Market segmentation, by value, 2009
- Russia
- Figure 9: Russia – Prepared soup: Market segmentation, by volume, 2009
- Spain
- Figure 10: Spain – Prepared soup: Market segmentation, by volume, 2009
- Figure 11: Spain – Prepared soup: Market segmentation, by value, 2009
- UK
- Figure 12: UK – Prepared soup: Market segmentation, by value, 2009
- Key points
Companies and Product Innovation
- Key points
- Figure 13: Percentage of new product launches, by region, 2009
- Figure 14: Percentage of new product launches, by European country, 2009
- Figure 15: Percentage of new product launches, by sub-category by the ‘Big 5’ European countries, 2009
- Figure 16: Percentage of new product launches by top five claims, by the ‘Big 5’ European countries, 2009
- Figure 17: Percentage of new product launches by top five flavours, by the ‘Big 5’ European countries, 2009
- France – Soup
- Figure 18: Percentage of new product development, by sub-category, France, 2006-09
- Figure 19: Top five claims on new product development, France, 2006-09
- Figure 20: Top five flavours in new product development, France, 2006-09
- Most innovative products
- Germany – Soup
- Figure 21: Percentage of new product development, by sub-category, Germany, 2006-09
- Figure 22: Top five claims on new product development, Germany, 2006-09
- Figure 23: Top five flavours on new product development, Germany, 2006-09
- Most innovative products
- Italy – Soup
- Figure 24: Percentage of new product development, by sub-category, Italy, 2006-09
- Figure 25: Top five claims on new product development, Italy, 2006-09
- Figure 26: Top five flavours on new product development, Italy, 2006-09
- Most innovative products
- Spain – Soup
- Figure 27: Percentage of new product development, by sub-category, Spain, 2006-09
- Figure 28: Top five claims on new product development, Spain, 2006-09
- Figure 29: Top five flavours on new product development, Spain, 2006-09
- Most innovative products
- UK – Soup
- Figure 30: Percentage of new product development, by sub-category, UK, 2006-09
- Figure 31: Top five claims on new product development, UK, 2006-09
- Figure 32: Top five flavours on new product development, UK, 2006-09
- Key points
The Consumer
- Key points
- Packet and tinned soups in France, Germany and Spain
- Figure 33: Use of packet/tinned soup, by country, 2009
- Figure 34: Frequency of using packet/tinned soup, by country, 2009
- Figure 35: Types of packet/tinned soup used, by country, 2009
- Ready-made soup in the UK
- Figure 36: Use of soup (not home made), GB, 2009
- Figure 37: Types of soup (not home made) used, GB, 2009
- Figure 38: Frequency of using fresh soup (stored in the fridge), GB, 2009
- Figure 39: Frequency of using dry packet soup, GB, 2009
- Figure 40: Frequency of using soup in tins and pouches, GB, 2009
- Trends and demographic analysis in France, Germany and Spain
- Figure 41: Trends in penetration of packet/tinned soup, France, 2005-09
- Figure 42: Use of packet/tinned soup, by demographics, France, 2009
- Figure 43: Trends in penetration of packet/tinned soup, Germany, 2005-09
- Figure 44: Use of packet/tinned soup, by demographics, Germany, 2009
- Figure 45: Trends in penetration of packet/tinned soup, Spain, 2005-09
- Figure 46: Use of packet/tinned soup, by demographics, Spain, 2009
- Demographic analysis of use of ready-made soup in the UK
- Figure 47: Types of soup (not home made) used, by demographics, GB, 2009
- Figure 48: Use of fresh soup (stored in the fridge), by demographics, GB, 2009
- Figure 49: Use of dry packet soup, by demographics, GB, 2009
- Figure 50: Use of soup in tins and pouches, by demographics, GB, 2009
- Attitudes by country
- Figure 51: Agreement with lifestyle statements, by country, 2009
- Key points
Appendix – Market Size and Forecast Data
- Figure 52: Prepared soup: Value in local currency, 2004-14
- Figure 53: Prepared soup: Volume, 2005-14
- Figure 54: Prepared soup: Spend per capita (population), 2004-08
Soup - Europe - September 2010