Soup - Europe - September 2010

Soup has a lot going for it. It is viewed both as a traditional staple, and also a modern convenience food, well suited to hectic modern day living. Recipes may be timeless classics; or they may be marketed as exotic, healthier and functional concoctions suited to the clued-up 21st century consumer. Still, usage tends to be heavier among the elderly. With populations greying, however, this is no bad thing. There is a danger though: if suppliers focus on the older, less experimental target groups, a descent towards staple banality may occur. This can cause low margins. Suppliers who do not want this will need to innovate even more determinedly than at present. There is room for complete product makeovers, with new brands and new recipes, in new packs and perhaps new pack sizes too.

European FMCG reports - now new and improved!

In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.

All you need to know about your market

Each title explores a specific sector on a Pan-European scale and helps you stay on top of market sizes, shares and forecasts, consumer trends, brand news and product innovation.

How we do it

Using Mintel’s Global New Products Database (GNPD), the reports look at new product development trends and launches in Europe including country, product and claim comparison. In addition, the new reports provide market size and
share information,allowing cross-market analysis and forecasts. Consumer research has been enhanced with TGI Europe and Toluna data.