Soup - UK - April 2013
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‘Despite soup already benefiting from a healthy image, there are opportunities to further mine the health angle given that the majority of users would like to see more soups boasting added-health claims. There is scope for operators to look beyond the traditional ’low/no/reduced’ claims and vegetable content, for example, by introducing high fibre and health-boosting ingredients, such as oats and ancient grains.’
– Emma Clifford, Senior Food Analyst
Some questions answered in this report include:
Given the strong convenience element of soup, its generally healthy and good value positioning and the huge array of varieties catering to every taste, soup has an established place in British food culture, with over eight in ten adults having eaten soup in the past six months. While unrelenting price inflation has seen the soup market increase in value by 23% to £621 million between 2007 and 2012, volume sales have stagnated as a result of intense competition from both alternative meal solutions and the trend toward homemade soup. In the medium term, rapid growth in key user groups, namely over-55s and 25-34s, is set to benefit the market. However, the low levels of engagement among under-25s do not bode well for the market in the long term, suggesting this should be a focus for soup brands moving forward.
The seasonality of this quintessential ‘winter warmer’ category means that maintaining consumer interest in these products during the summer months presents an ongoing challenge to soup brands.
This report covers the UK retail market for soup in all its forms other than homemade. It covers three main sectors defined as:
It also includes other formats such as cartons, pots, tubs or pouches.
Dried soup: This sector comprises:
Chilled soup: This sector includes fresh chilled soup – sold from the chilled cabinet and with a shelf life of around 10-30 days.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.