Soup - UK - May 2010
This report assesses the performance of the UK soup market since Mintel’s last report on this sector in May 2008. Since 2007, the UK market for soup has grown by 11% to reach £511 million in 2009.
- Soup is seen as a healthy/low calorie option by 19 million adults, although households with young children under 5yrs old are less interested..
- Manufacturers should encourage 16-24year olds to eat soup as a snack at home more. At the moment, this age group restrict soup consumption to evening meals.
- Value sales of soup increased by 11% between 2007 and 2009 to reach an estimated £511 million as soup is seen as the ultimate in comfort food, and manufactures kept up with new product launches.
- Manufacturers need to ensure they promote soup all year round: 17 million adults eat soup mainly when the weather is cold.
- Consumers need to be persuaded to experiment more as only 5 million adults try out a new soup flavour when they see it.
- Chilled soups account for a quarter all soup sales, yet a fifth of adults agree that fresh/chilled soups are better quality than tinned options.
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