Soup - US - January 2011
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
After several years of modest gains, soup sales turned negative in 2009 and 2010. Increasing concern over the health risks of sodium and growing awareness of soup’s generally high sodium content have robbed the category of its positive momentum and tarnished soup’s longstanding reputation as hearty and wholesome “good food.” Marketers’ significant efforts to reduce sodium levels and to promote the category heavily have so far failed to reinvigorate the category.
This report provides an in-depth view of recent developments and trends in the soup category, including:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.