Soup - US - November 2015
Sales in the total soup category have been flat and are expected to remain flat through 2020. Sales of refrigerated and frozen soups, as well as broths and stocks, are anticipated to grow on account of their less-processed nature and consumers’ interest in cooking. Canned and dry soup brands, which are expected to continue declining, could get a boost with more gourmet and organic introductions, as well as more customizable offerings.
This report looks at the following areas:
- Growing interest in cooking helping broth sales
- Refrigerated, frozen soups up on strong interest in fresh, natural products
- RTE wet, condensed and dry soups flat due to not-so-healthy image
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