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Spa Tourism - International - October 2011

Modern spa tourism has evolved globally, from the first small businesses of the 1980s and 1990s into one of the world’s largest (and youngest) leisure industries, augmented by the formation of its trade body, the International Spa Association (ISPA) in 1991. ISPA’s mission is to advance the spa industry by providing educational and networking opportunities, promoting the value of the spa experience and speaking as an authoritative voice to foster professionalism and growth. Membership has grown from just ten countries in 1991 to spa providers in over 70 countries in 2011.

The economic downturn hit many spas hard, with overall revenues falling 15% on the previous year. Despite this setback, consumer interest in spas continues, not just with the affluent ‘Baby Boomers’ (those born between 1946-64), who fuelled the industry’s initial success and remain committed spa-goers, but also with a younger generation for whom spas, fitness and wellbeing are an integral part of their busy lifestyles.

The aim of this report is to provide an updated and comprehensive view of spa tourism, its history and remarkable evolution, and the trends that are driving it to play a more holistic and increasingly important role in the future of wellness tourism and the quest for healthier living.

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Table of contents

  1. Introduction

    • Data Sources

      • Overview

        • Defining spa tourism
            • Figure 1: Estimated global market size of the wellness industry cluster, 2010
        • Spas – a World of Wellness Traditions

            • Americas
              • North America
                • South America
                  • Asia Pacific
                    • Europe
                      • North Africa and the Middle East
                        • South Africa
                        • Modern Spas

                            • Day spas
                              • Destination spas
                                • Hotel and resort spas
                                  • Holistic retreats
                                    • Medical spas
                                      • Specialist spas
                                        • Therapeutic spas
                                          • Cruise-ship spas
                                            • A diverse choice of facilities
                                            • Current Trends

                                              • Spas for travellers
                                                • Fish therapy spas
                                                  • Shorter treatments
                                                    • Brand diversification
                                                      • Boom in medical tourism
                                                        • Spa pods
                                                          • Lava shells
                                                            • Socialising in spas
                                                              • Boot-camp spas
                                                                • Cryotherapy
                                                                • The Spa Consumer

                                                                    • Consumer types
                                                                      • The periphery spa consumer
                                                                        • The mid-level spa consumer
                                                                          • The core spa consumer
                                                                            • Why consumers visit spas
                                                                                • Figure 2: Primary reasons for spa visits, 2011
                                                                                • Figure 3: How consumers select spas, 2009
                                                                                • Figure 4: Where consumers look for spa deals, packages and offers, 2009
                                                                                • Figure 5: Primary reasons for consumer use of spa websites, 2011
                                                                            • The Global Scene

                                                                                • Figure 6: Spa development in the luxury hotel sector by world region, 2011
                                                                              • Africa
                                                                                • Americas
                                                                                  • Canada
                                                                                    • Caribbean
                                                                                      • Figure 7: Numbers of Caribbean spas listed on three selected websites, 2011
                                                                                    • North America
                                                                                      • Figure 8: US spa industry study showing signs of recovery from recession, 2011
                                                                                    • South America
                                                                                      • Asia Pacific
                                                                                        • Australia
                                                                                          • China
                                                                                              • Figure 9: Asian hotel/spa planned expansion, 2011
                                                                                            • India
                                                                                              • Thailand
                                                                                                • Europe
                                                                                                  • Austria
                                                                                                    • Bulgaria
                                                                                                      • France
                                                                                                        • Germany
                                                                                                          • Spain
                                                                                                            • UK
                                                                                                              • Middle East
                                                                                                                • United Arab Emirates
                                                                                                                • A New Global Industry

                                                                                                                  • Spa brands and products
                                                                                                                    • Aromatherapy Associates
                                                                                                                      • Aveda
                                                                                                                        • Champneys
                                                                                                                          • Elemis
                                                                                                                            • ESPA
                                                                                                                              • Molton Brown
                                                                                                                                • International spa chains
                                                                                                                                  • Banyan Tree Holdings
                                                                                                                                    • Six Senses
                                                                                                                                      • Mandara Spa
                                                                                                                                        • International hotel spa chains
                                                                                                                                          • Industry insight
                                                                                                                                            • Specialist tour operators
                                                                                                                                              • Themalia Travel
                                                                                                                                                • Erna Low Body & Soul Holidays
                                                                                                                                                  • Wellbeing Escapes
                                                                                                                                                    • The Healthy Holiday Company
                                                                                                                                                      • Wahanda
                                                                                                                                                        • The Good Spa Guide
                                                                                                                                                          • Healing Hotels of the World
                                                                                                                                                            • Spa and wellness associations
                                                                                                                                                              • Figure 10: Some leading spa and wellness associations, 2011
                                                                                                                                                          • What Next?

                                                                                                                                                              • Key future challenges

                                                                                                                                                              Spa Tourism - International - October 2011

                                                                                                                                                              US $377.39 (Excl.Tax)