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Spain Beauty and Personal Care Retailing Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Beauty and Personal Care Retailing - Spain market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

This report examines the beauty and personal care retailing market in Spain. The report combines analysis of the market in Spain, including market sizes and forecasts for consumer spending on beauty and personal care and beauty retailers’ sales, along with our in-depth consumer data which analyses shoppers’ behaviours in Spain.

  • Beauty – including makeup and colour cosmetics, nail care, fragrances and skincare
  • Personal care – including haircare, body care, hair removal and everyday toiletries such as oral hygiene, bathing and deodorants
  • BPC accessories and electricals – including hair and make-up brushes, hair styling tools, beauty and dental tools

Expert analysis from a specialist in the field

Written by Michael Oliver, a leading analyst in the Retail sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Beauty and personal care specialists will have to offer a more compelling in-store and online experience in the next few years if they are to fend off the competitive challenge from non-specialist retailers. At the same time, they are going to have to adjust their business models to take into account consumers’ growing concern about environmental and ethical issues. Michael Oliver
Senior Retail Analyst

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Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this Report
      • Executive Summary

          • The market
            • Consumer spending
              • Figure 1: Spain: annual % change in total consumer spending on beauty and personal care and total household spending, 2013-18
            • Sector size
              • Figure 2: Spain: annual % change in retail sales, 2013-18
            • Inflation
              • Figure 3: Spain: consumer price inflation on personal care products and services, annual % change, 2013-18
            • Channels of distribution
              • Figure 4: Spain: estimated distribution of spending on beauty and personal care products by channel, 2017
            • Companies and brands
              • Leading players
                • Market shares
                  • Figure 5: Spain: leading BPC specialists’ shares of all cosmetics and perfumery specialists’ sales, 2017/18
                • Online
                  • The consumer
                    • Beauty and personal care products purchased
                      • Figure 6: Spain: beauty and personal care products purchased, October 2018
                    • Online and in-store shopping for beauty and personal care products
                      • Figure 7: Spain: in-store and online buyers of beauty and personal care products, October 2018
                    • Where beauty and personal care products are purchased
                      • Figure 8: Spain: where beauty and personal care products were purchased, October 2018
                    • Attitudes to shopping for beauty and personal care products
                      • Figure 9: Spain: attitudes to shopping for beauty and personal care products, October 2018
                    • What we think
                    • Issues and Insights

                      • Shoppers showing more interest in environmental and ethical issues
                        • The facts
                          • The implications
                            • The opportunity to consolidate the role of physical stores
                              • The facts
                                • The implications
                                • The Market – What You Need to Know

                                  • Personal care spending growing at above-average rate
                                    • Fragrances is biggest and fastest-growing sector
                                      • Specialist retailers see modest sales growth
                                        • Inflation has limited impact on beauty
                                          • Specialists battling hypermarkets/supermarkets
                                          • Consumer Spending

                                            • Personal care spending growing at above-average rate
                                                • Figure 10: Spain: consumer spending on beauty and personal care (incl. VAT), 2013-18
                                              • Product market breakdown
                                                  • Figure 11: Spain: main beauty and personal care markets, spending (incl. VAT), 2013-18
                                                  • Figure 12: Spain: main beauty and personal care markets, forecast spending (incl. VAT), 2019-22
                                              • Sector Size and Forecast

                                                  • Figure 13: Spain: health & beauty specialists, sales, excl. VAT, 2014-18
                                                  • Figure 14: Spain: health & beauty retailers, forecast sales, excl. VAT, 2019-23
                                              • Inflation

                                                  • Figure 15: Spain: consumer prices of personal care items, annual % change, 2013-18
                                                  • Figure 16: Spain: consumer price inflation on personal care products and services, annual % change, January 2017-November 2018
                                              • Channels of Distribution

                                                  • Figure 17: Spain: estimated distribution of spending on beauty and personal care products by channel, 2017
                                                  • Figure 18: Spain: estimated distribution of spending on beauty and personal care products by channel, 2015-17
                                              • Companies and Brands – What You Need to Know

                                                • Industry takes stock after frenetic period of consolidation
                                                  • Market leader Clarel under pressure and up for sale
                                                    • Competition intensifies
                                                      • Online sales still relatively undeveloped
                                                      • Leading Players

                                                        • Industry takes stock after frenetic period of consolidation
                                                            • Figure 19: Spain: leading beauty and personal care specialists, sales, 2014/15-2017/18
                                                            • Figure 20: Spain: leading beauty and personal care specialists, outlets, 2014/15-2017/18
                                                            • Figure 21: Spain: leading beauty specialists, sales per outlet, 2015/16-2017/18
                                                        • Market Shares

                                                            • Figure 22: Spain: leading specialists’ shares of all cosmetics and perfumery specialists' sales, 2014/15-2017/18
                                                        • Online

                                                          • Online activity
                                                            • Shopping online
                                                              • Figure 23: Spain: online purchases in the last 12 months in key sectors, 2008-18
                                                            • Online sales
                                                              • Figure 24: Spain: estimated online sales by product category, 2017
                                                            • Leading online players
                                                              • Figure 25: Spain: beauty retailers: transactional websites, January 2019
                                                          • The Consumer – What You Need to Know

                                                            • Older women are important buyers
                                                              • Just a quarter buy online
                                                                • Supermarkets/hypermarkets are the most popular places to buy
                                                                  • Environmental and ethical concerns coming to the fore
                                                                  • Beauty and Personal Care Products Purchased

                                                                    • Beauty and personal care products have almost universal purchasing
                                                                      • Figure 26: Spain: beauty and personal care products purchased in the last 12 months, October 2018
                                                                    • Fragrances/aftershaves most likely to be bought by men
                                                                      • Figure 27: Spain: beauty and personal care products purchased in the last 12 months, by gender, October 2018
                                                                    • Older women are important buyers of beauty and personal care products
                                                                      • Figure 28: Spain: beauty and personal care products purchased, by age group, October 2018
                                                                  • Online and In-store Shopping for Beauty and Personal Care Products

                                                                    • Little change in online shopper numbers
                                                                      • Figure 29: Spain: in-store and online buyers of beauty and personal care products, October 2018
                                                                    • Women are bigger online shoppers
                                                                      • Figure 30: Spain: in-store and online buyers of beauty and personal care products, by gender, October 2018
                                                                    • Family drives online purchasing
                                                                      • Figure 31: Spain: in-store and online buyers of beauty and personal care products, by age group, October 2018
                                                                    • Online sales in some segments being boosted by tutorials
                                                                      • Figure 32: Spain: beauty and personal care products bought in the last 12 months, in-store vs online, October 2018
                                                                  • Where Beauty and Personal Care Products are Purchased

                                                                    • Supermarkets/hypermarkets are the dominant source of purchase
                                                                      • Figure 33: Spain: where beauty and personal care products were purchased, October 2018
                                                                    • Primor’s appeal is with younger customers
                                                                      • Figure 34: Spain: where beauty and personal care products were purchased, by age and income, October 2018
                                                                    • Where people shopped and what they bought
                                                                      • Products and specialists
                                                                        • Figure 35: Spain: BPC products purchased by retailer used, deviation from average: specialists, October 2018
                                                                        • Figure 36: Spain: BPC products purchased by retailer used, deviation from average: non-specialists, October 2018
                                                                    • Attitudes to Shopping for Beauty and Personal Care Products

                                                                      • Environmental and ethical concerns coming to the fore
                                                                        • Figure 37: Spain: attitudes to buying beauty and personal care products, October 2018
                                                                      • Interest in ethical production and natural ingredients is broadly spread
                                                                        • Figure 38: Spain: attitudes to buying beauty and personal care products, by age group, October 2018
                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                      • Abbreviations
                                                                        • Data sources
                                                                        • AS Watson

                                                                            • What we think
                                                                              • Diverse collection of businesses
                                                                                • Recent focus on service and online
                                                                                  • Marionnaud a poor fit for AS Watson structure
                                                                                    • Where next?
                                                                                      • Company background
                                                                                        • Company performance
                                                                                          • Figure 39: AS Watson (Europe): group financial performance, 2013-17
                                                                                          • Figure 40: AS Watson (Europe): outlet data, 2013-17
                                                                                        • Retail offering
                                                                                          • Rossmann
                                                                                            • Kruidvat and Superdrug
                                                                                              • Savers and Prijsmepper
                                                                                                • Other businesses
                                                                                                  • Figure 41: AS Watson Europe, operating companies, 2017
                                                                                              • Clarel

                                                                                                  • What we think
                                                                                                    • Dia wants to sell Clarel
                                                                                                      • Overstored?
                                                                                                        • Company background
                                                                                                          • Company performance
                                                                                                            • Figure 42: Clarel, gross sales, 2013-17
                                                                                                            • Figure 43: Clarel: outlet data, 2013-17
                                                                                                          • Retail offering
                                                                                                          • Douglas Group

                                                                                                              • What we think
                                                                                                                • New CEO’s bold new strategy to rejuvenate and reposition the brand more upmarket
                                                                                                                  • Modernising bricks-and-mortar stores
                                                                                                                    • Website enhancements help grow online sales
                                                                                                                      • Innovative and exclusive product mix
                                                                                                                        • High value of Beauty Card members
                                                                                                                          • Company background
                                                                                                                            • Company performance
                                                                                                                              • Figure 44: Douglas Group: group sales performance, 2013/14-2017/18
                                                                                                                              • Figure 45: Douglas Group: estimated outlet data, 2013/14-2017/18
                                                                                                                            • Retail offering
                                                                                                                            • Kiko Milano

                                                                                                                                • What we think
                                                                                                                                  • Hits the buffers in key markets including US, UK and Germany
                                                                                                                                    • Injection of capital will allow it to retarget its expansion
                                                                                                                                      • Online offers wide international coverage but some stores will be necessary
                                                                                                                                        • Company background
                                                                                                                                          • Company performance
                                                                                                                                            • Figure 46: Kiko Milano: group financial performance, 2013-17
                                                                                                                                            • Figure 47: Kiko Milano: outlet data, 2013-17
                                                                                                                                          • Retail offering
                                                                                                                                          • Sephora

                                                                                                                                              • What we think
                                                                                                                                                • Continuous product launches help drive success
                                                                                                                                                  • Pursuing new expansion in Germany and Russia
                                                                                                                                                    • Use of technology and service drives store appeal
                                                                                                                                                      • Company background
                                                                                                                                                        • Company performance
                                                                                                                                                          • Figure 48: Sephora: group financial performance, 2013-17
                                                                                                                                                          • Figure 49: Sephora: outlet data, 2013-17
                                                                                                                                                        • Retail offering
                                                                                                                                                        • Yves Rocher

                                                                                                                                                            • What we think
                                                                                                                                                              • Focused on creating a more immersive in-store experience
                                                                                                                                                                • Creative pop-up store and bespoke off-site experiences
                                                                                                                                                                  • Acquisition to boost market penetration outside the euro area
                                                                                                                                                                    • Alternative packaging breakthrough to reduce ecological footprint
                                                                                                                                                                      • Company background
                                                                                                                                                                        • Company performance
                                                                                                                                                                          • Figure 50: Rocher Groupe: estimated group sales performance, 2014-18
                                                                                                                                                                          • Figure 51: Rocher Groupe: estimated outlet data, 2014-18
                                                                                                                                                                        • Retail offering