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Spain Department Stores Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Department Stores market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Areas covered in this report

This report covers the department store sector in Spain, including market sizes, retailers’ sales and forecasts, along with our in-depth consumer data, which analyses shoppers’ behaviour and attitudes. There is no hard and fast definition for a department store. But we would expect stores to typically trade from a minimum of 1,000 sq m and stock at least half a dozen different broad product categories, with any single category unlikely to account for more than two-thirds of turnover, and usually significantly less than this.

As a minimum, all department stores covered in this report sell adult and children’s apparel, lingerie, fashion accessories, footwear, beauty products and some homewares. Larger full-line stores have a much wider product assortment.

Some department stores have food halls, and these are typically upscale and geared towards fine foods and delicatessen, and so are differentiated from the everyday supermarket.

The offer usually covers a mix of concessions and own-bought ranges, increasingly with a private label element within the own-bought assortment.

National statistics offices do not collate data on the department store sector. Around Europe, department stores are typically included within the broader Mixed Goods Retailers sector. This is something of a catch-all sector covering not only large-space department stores, but also variety stores, non-food discount stores and a whole host of other retailers that do not specialise in any one particular non-food product category.

For our consumer research this year we asked respondents questions on the following topics:

  • Which department stores they had shopped at
  • Responses to a variety of attitudinal statements about department stores.

Expert analysis from a specialist in the field

Written by Tamara Sender, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

As the only department store in Spain, El Corte Inglés is facing growing competition from more agile and lower-priced specialist retailers. In order to compete El Corte Inglés needs to broaden its appeal and move away from a reliance on older and wealthier customers. It also needs to stand out by extending its offer to include more new and exciting brands. As Spanish consumers shop more online, it faces a growing threat from Amazon and will need to convert itself into a truly omnichannel business in order to remain competitive here. Tamara Sender
Senior Consumer Analyst

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Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this report
      • Executive Summary

          • The market
            • Consumer spending
              • Department stores’ share of clothing & beauty markets
                • Figure 1: Spain: estimated distribution of consumer spending on clothing and footwear, 2016
                • Figure 2: Spain: estimated channels of distribution of spending on beauty and personal care products, 2016
              • Sector size and forecast
                • Companies and brands
                  • Key metrics
                    • Market shares
                      • Figure 3: Spain: El Corte Inglés’s share of mixed goods retailers’ sales, 2013-17
                    • Online
                      • The consumer
                        • Where they shop
                          • Figure 4: Spain: department stores shopped at in the last 12 months, in-store and online, March 2018
                        • Attitudes to department stores
                          • Figure 5: Spain: attitudes to department stores, March 2018
                        • What we think
                        • Issues and Insights

                          • El Corte Inglés looks to broaden its appeal
                            • The facts
                              • The implications
                                • El Corte Inglés focuses more on online
                                  • The facts
                                    • The implications
                                    • The Market – What You Need to Know

                                      • Consumer spending
                                        • Department stores’ share of clothing & beauty markets
                                          • ECI is the only department store in Spain
                                          • Consumer Spending

                                                • Figure 6: Spain: spending on key department store product categories (incl. VAT), at current prices, 2012-17
                                              • Department stores’ share of clothing & beauty markets
                                                • Clothing
                                                    • Figure 7: Spain: estimated distribution of consumer spending on clothing and footwear, 2016
                                                  • Beauty
                                                      • Figure 8: Spain: estimated distribution of consumer spending on beauty and personal care products, 2016
                                                  • Sector Size and Forecast

                                                    • Department store sector size
                                                      • Mixed goods retailers sector
                                                        • Figure 9: Spain: mixed goods retailers, sales (excl. VAT), 2012-17
                                                        • Figure 10: Spain: mixed goods retailers, forecast sales (excl. VAT), 2017-22
                                                    • Companies and Drands – What You Need to Know

                                                      • A sector with only one retailer
                                                        • ECI loses share of market
                                                          • Online growing fast
                                                          • Leading Players

                                                            • A sector with only one retailer
                                                              • Figure 11: Spain: leading department store retailers, net revenues, 2012-17
                                                              • Figure 12: Spain: leading department store retailers, outlets, 2012-17
                                                              • Figure 13: Spain: Leading department store retailers, sales per outlet, 2012-17
                                                          • Market Shares

                                                              • Figure 14: Spain: El Corte Inglés’s share of mixed goods retailers’ sales, 2013-17
                                                          • Online

                                                            • Online activity
                                                              • Figure 15: Spain: personal ownership of digital devices, Q3 2017
                                                            • Shopping online
                                                              • Figure 16: Spain: online and in-store shoppers at department stores, March 2018
                                                            • Leading online players
                                                            • The Consumer – What You Need to Know

                                                              • El Corte Inglés remains popular
                                                                • Low level of trust from Baby Boomers
                                                                  • 82% drawn to new products
                                                                  • Where they Shop

                                                                      • Figure 17: Spain: department stores shopped at in the last 12 months, March 2018
                                                                    • In-store shoppers biased towards 55+
                                                                      • Figure 18: Spain: demographic profile of El Corte Inglés in-store shoppers, March 2018
                                                                    • ECI most popular amongst better-off Spaniards
                                                                      • Figure 19: Spain: demographic profile of El Corte Inglés online shoppers, March 2018
                                                                  • Attitudes to Department Stores

                                                                    • 82% drawn to new products
                                                                      • Figure 20: Spain: attitudes to department stores, March 2018
                                                                    • El Corte Inglés scores low trust among Baby Boomers
                                                                      • Figure 21: Spain: agreement with statement ‘department stores are more trustworthy than other retailers’, crossed by generation groups, March 2018
                                                                    • Online shoppers view department store shopping experience in better light
                                                                      • Figure 22: Spain: attitudes to department stores, crossed by in-store shoppers and online shoppers, March 2018
                                                                  • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                    • Abbreviations
                                                                      • Data sources
                                                                      • El Corte Inglés

                                                                          • What we think
                                                                            • ECI/Hipercor merger
                                                                              • Growing competition from specialists and pureplays
                                                                                • Digital transformation
                                                                                  • Focus on younger customers
                                                                                    • Drive for sustainability
                                                                                      • Capitalising on tourism spend in 2018
                                                                                        • Company background
                                                                                          • Company performance
                                                                                            • Figure 23: El Corte Inglés (Department stores): group financial performance, 2012/13-2017/18
                                                                                            • Figure 24: El Corte Inglés (Department stores): outlet data, 2012/13-2017/18
                                                                                          • Retail offering