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Spain Outbound - November 2013

The Spanish outbound market is going through a turbulent period, mirroring the state of the Spanish economy. For much of the Noughties, Spain experienced strong economic prosperity and outbound travel prospered. Spanish consumers embraced the opportunity to travel overseas, as jobs and incomes improved. Simultaneously, the creation of online travel agencies and low-cost airlines led to cheaper deals and an expanding number of flight destinations to choose from. Quickly, Spaniards came to see holidays as a necessity, not just a luxury and the annual vacation abroad a must-have.

The tides turned in 2009, when the impact of the global recession hit Spain hard, forcing it into a deep recession and outbound trips into decline. Austerity measures introduced following 2009 hit consumers and industry hard, causing strikes and consumer discontent. At the same time, unemployment reached new highs, reaching over 25% among Spanish adults and over 50% among young adults.

In the year 2012, Spain’s economy suffered its most difficult year, resulting in an 8.7% decline in outbound trips. Even large travel agencies, which had managed to navigate the difficult economic climate up until now, witnessed declining revenues in 2012, and this has led to a series of high-profile bankruptcies in the travel and tourism industry. By contrast, online travel agencies (OTAs) have become growth agents in a difficult marketplace, offering travellers the chance to find cheap deals and compare prices.

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Table of contents

  1. Introduction

    • Data Sources

      • Market Drivers

        • Population
            • Figure 1: Spain’s mid-year population, 1950-2050
            • Figure 2: Spain’s mid-year population 2010 and 2030
          • Economy
              • Figure 3: Spain’s gross domestic product (GDP), 2000-12
            • Exchange rates
              • Figure 4: Selected exchange rates against the euro, 2007-12
            • Tourism balance
              • Figure 5: Spain’s tourism balance, 2009-12
          • Outbound Tourism

            • Arrivals
                • Figure 6: Trips made by Spanish residents abroad, 2006-12
              • Destinations
                • European travel dominates outbound
                  • France
                    • Portugal
                      • Italy
                        • UK
                          • Germany
                            • Andorra
                              • Other
                                • Figure 7: Spain outbound trips to Europe, 2010-12
                              • Africa & Middle East
                                • The Americas
                                  • Asia
                                    • Figure 8: Spain outbound trips outside of Europe, 2010-12
                                  • Latin America
                                    • Mexico
                                      • Brazil
                                        • Dominican Republic
                                          • Peru
                                            • Cuba
                                              • Colombia
                                                • Chile
                                                  • Costa Rica
                                                    • Figure 9: Spanish arrivals at Latin American destinations, 2008-12
                                                • Market Characteristics

                                                  • Pre-booking behaviour and booking methods
                                                    • Figure 10: Use of the Internet for outbound trips, 2010-11
                                                  • Demographics
                                                    • Figure 11: Spain outbound trips, by region of origin, 2010-11
                                                  • Purpose of visit
                                                    • Figure 12: Spanish outbound travel, by purpose or trip, 2011-12
                                                  • Popular tourist activities
                                                    • Figure 13: Activities enjoyed by Spanish travellers when abroad, 2010-11
                                                  • Expenditure
                                                    • Figure 14: Average traveller expenditure on outbound trips (€) according to purpose of visit, 2010 and 2011
                                                    • Figure 15: Outbound expenditure (€), by mode of transport, 2010-11
                                                  • Length of stay
                                                    • Seasonality
                                                      • Figure 16: Spanish outbound trips according to seasonal type of trip, 2010-11
                                                  • Transport

                                                      • Figure 17: Outbound trips, by form of transport, 2010-11
                                                    • Air
                                                      • Ryanair
                                                        • Vueling
                                                          • Iberia & Iberia Express
                                                            • Air Europa
                                                              • EasyJet
                                                                • airberlin
                                                                  • Other
                                                                      • Figure 18: Outbound air passenger departures from Spain, by top 15 airlines, 2011 and 2012
                                                                    • Road
                                                                      • Rail
                                                                        • Sea
                                                                        • Accommodation

                                                                            • Figure 19: Outbound trips, by type of accommodation, 2011
                                                                            • Figure 20: Outbound expenditure on different forms of accommodation (€), 2011
                                                                        • Tour Operators and Travel Agencies

                                                                            • Recession takes its toll
                                                                              • Major players
                                                                                • Viajes El Corte Ingles
                                                                                  • Viajes Halcon-Ecuador
                                                                                    • Vibo Viajes
                                                                                      • Carlson-Wagonlit Travel
                                                                                        • Barcelo Viajes
                                                                                          • Viajes Eroski
                                                                                            • Online Travel Agents (OTAs) gain traction
                                                                                              • eDreams
                                                                                                • Logitravel
                                                                                                  • Rumbo
                                                                                                    • Atrapalo
                                                                                                    • What Next?

                                                                                                      Spain Outbound - November 2013

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