Special Interest Holidays - UK - April 2019
Covered in this report
This report examines the current and potential market for holidays overseas and within the UK which are taken specifically to pursue a hobby or interest. This encompasses diverse areas such as history/culture, nature/wildlife, food & drink, arts & crafts, astronomy and language learning, Adventure travel and other types of specialist physical activity holidays are often considered to be a separate market, but this market overlaps with special interest and is also included.
“Special interest breaks are in sync with underlying trends towards more active styles of holidaymaking, ‘travel with a purpose’ and a wider consumer agenda of wellness which embraces physical fitness, stress relief and self-improvement.”
– John Worthington, Senior Analyst
This report looks at the following areas:
- Work/life balance breaks
- Untapped demand amongst working women
- Switching gears
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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