Special Interest Holidays - UK - March 2018
“Despite uncertain economic times in the UK there are plenty of opportunities for smaller specialist agents to leverage their expertise in niche markets. More than half of the UK adult population say they are interested in a dedicated special interest holiday. Younger people are looking for ways to discover new passions and interests, and are especially open to using technology to meet new people that share their interests.”
– Fergal McGivney, Senior Travel Analyst
This report examines the following issues:
- Special interest breaks can help parents bond with their children
- Helping special interest holidaymakers connect
- Independent bookers are using Airbnb Experiences
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