Specialty Foods - The NASFT State of the Industry Report: The Consumer - US - October 2010
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This report, a companion to NASFT: State of the Specialty Food Industry Report—The Market—U.S., March 2010, examines consumer attitudes towards, and opinions about, specialty foods.
Focusing on what makes the “specialty food” category unique, the study identifies the typical specialty food consumer and examines the ways in which that consumer’s shopping, cooking, and eating habits differ from those of consumers in general.
Also included in this report is an analysis of attitudes and opinions concerning food, entertaining, the media and internet usage, specialty food purchases, as well as an examination of restaurant and cooking habits of specialty food consumers. Mintel’s survey of specialty food consumers, fielded in July 2010, parallels surveys undertaken between 2006 and 2009, allowing the reader to examine trends in consumer attitudes and behaviors over time.
This study not only reports on the activities and habits of the specialty food shopper, but it also makes observations and suggestions to help manufacturers and retailers of specialty food products leverage the survey results to enhance marketing activities, and reach a wider audience.
Also included, where possible, are verbatim replies from specialty food consumers—and from consumers who do not purchase specialty foods—so that manufacturers and retailers can gain a clearer understanding of respondents’ perceptions of specialty foods.
This report is based on findings from an online survey conducted by Mintel and Toluna USA, which surveyed 1,500 adults aged 18+ with internet access in July 2010. Of these respondents, 943 were determined to be “specialty food purchasers”
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.