Spectator Sports - UK - April 2012
“The impact of the 2012 Olympic Games on the spectator sport market in general terms of value and profile is clearly positive, but the event is also creating a variety of challenges and opportunities for individual sports according to their calendars and character.
Growing or sustaining attendance could also become more difficult should unemployment remain high and consumer confidence remain low, while the declining presence of live sport on free-to-air TV may create a need to find new platforms through which to maintain wider awareness.”
– David Walmsley, Senior Leisure Analyst
Some questions answered in the report include:
- Are the 2012 Olympics an opportunity or a threat for other sports events?
- What impact will technology have on the spectator sport experience?
- Are ticket prices too high?
- Can the spectator sport experience compete with other leisure alternatives?
- Will the web rival TV as a platform for watching spectator sport?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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