Spectator Sports - UK - April 2014
“App developers should now look to create customised apps to facilitate consumers’ unique second-screening habits. Broadcasters could develop bespoke apps to accompany their televised events; letting users pull in content from social media, sports news websites, or even from completely unrelated sources.”
– Paul Davies, Senior Leisure and Technology Analyst
Some questions answered in this report include:
- How reliant are sports on British representation?
- What can be done if home-grown success dries up?
- Is technology transforming viewing habits?
- Is there room for expansion for streaming services?
- Could customised apps better engage ‘second-screeners’?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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