Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Spectator Sports - UK - October 2018

“The cost of attending live sport events can be a barrier for some, even though the atmosphere is generally agreed to be far superior to watching sports in other ways. Venues are using technology to enhance the customer experience so this will help give fans more of an incentive to attend.”

- Helen Fricker, Associate Director - Leisure

This report will look at the following areas:

  • How can sports venues protect themselves if fans begin to stay away?
  • How can pubs maximise live sport coverage?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Ticket sales reach £1.45 billion in 2018
              • Figure 1: Forecast of consumer expenditure on sports event tickets, 2013-23
            • Crowd numbers continue to grow
              • Key players
                • BT Sport launches pay-per-view and offers free coverage
                  • Apps being used to enhance fan experience
                    • The consumer
                      • Sports viewing up
                        • Figure 2: Viewing of live sport, July 2018
                      • Football the most popular sport to watch
                        • Figure 3: Type of sports viewed, July 2018
                      • At-home viewing most common and preferred method
                        • Figure 4: Venue or device use to watch live sport, July 2018
                      • Live sport a driver to pubs but separate area in demand
                        • Figure 5: Behaviours associated with watching live sport in pubs, July 2018
                        • Figure 6: Attitudes towards live sport in pubs, July 2018
                      • Big sporting events a driver for many
                        • Figure 7: Behaviours associated with watching live sport, July 2018
                      • VR appeals to young men
                        • Figure 8: Attitudes towards VR use relating to sports, July 2018
                      • More coverage of women’s sport needed
                        • Figure 9: Attitudes towards women’s and emerging sports coverage, July 2018
                      • What we think
                      • Issues and Insights

                        • How can sports venues protect themselves if fans begin to stay away?
                          • The facts
                            • The implications
                              • How can pubs maximise live sport coverage?
                                • The facts
                                  • The implications
                                  • The Market – What You Need to Know

                                    • Ticket sales reach £1.45 billion in 2018
                                      • Crowd numbers continue to grow
                                      • Market Size and Forecast

                                        • Ticket sales reach £1.45 billion in 2018
                                          • Figure 10: Consumer expenditure on sports event tickets, 2013-23
                                        • Market set to reach £1.8 billion by 2023
                                          • Figure 11: Forecast of consumer expenditure on sports event tickets, 2013-23
                                        • Forecast methodology
                                        • Market Segmentation

                                          • Crowd numbers continue to grow
                                            • Figure 12: UK spectator sports attendances, by leading segments, 2014-17
                                          • Football
                                            • Figure 13: English league football attendances, 2012/13-2017/18
                                            • Figure 14: English league football attendances, by division, 2012/13-2017/18
                                          • Horseracing
                                            • Figure 15: Horseracing attendances, 2013-18
                                          • Cricket
                                            • Figure 16: International and first-class cricket attendances, 2013-18
                                          • Rugby Union
                                            • Figure 17: Premiership rugby union attendances, 2012/13-2017/18
                                          • Rugby League
                                            • Figure 18: Super League attendances, 2013-18
                                          • Tennis
                                            • Figure 19: UK tennis tournament attendances, 2013-18
                                            • Figure 20: UK tennis attendances, by tournament, 2013-18
                                          • Golf
                                            • Figure 21: Major UK golf tournament attendances, 2013-18
                                        • Market Drivers

                                          • A great year of sports
                                            • Summer 2018 heatwave
                                              • Increase in pubs licenced to show live sport
                                                • BT Sport and Sky Sports price hike
                                                  • Growth in women’s sport
                                                  • Key Players – What You Need to Know

                                                    • BT Sport launches pay-per-view and offers free coverage
                                                      • Apps being used to enhance fan experience
                                                      • Launch Activity and Innovation

                                                        • BT Sport launches pay-per-view and offers free coverage
                                                          • Apps being used to enhance access to live sport…
                                                            • …and stadium experience
                                                              • Using contactless tech to enhance fan experience
                                                                • Sky and BT offering more support for on-trade
                                                                  • ECB aims to drive footfall with new format
                                                                    • Venue premiumisation
                                                                      • Tech companies making gains
                                                                        • Increased security
                                                                        • The Consumer – What You Need to Know

                                                                          • Sports viewing up
                                                                            • Football the most popular sport to watch
                                                                              • At home viewing most common and preferred method
                                                                                • Live sport a driver to pubs but separate area in demand
                                                                                  • Commentary plays a vital role
                                                                                    • Big sporting events a driver for many
                                                                                      • VR appeals to young men
                                                                                        • More coverage of women’s sport needed
                                                                                        • Live Sport Viewing

                                                                                          • Sports viewing up
                                                                                            • Figure 22: Viewing of live sport, July 2018
                                                                                            • Figure 23: Viewing of live sport, By age and gender, July 2018
                                                                                        • Type of Sports Watched Live

                                                                                          • Football the most popular sport to watch
                                                                                            • Figure 24: Type of sports viewed, July 2018
                                                                                          • A third watch just one sport
                                                                                            • Figure 25: Number of sports viewed live, by age and gender, July 2018
                                                                                        • Frequency of Watching Live sport

                                                                                          • Almost half watch at least weekly
                                                                                            • Figure 26: Frequency of watching live sport, July 2018
                                                                                          • Men in 20-30s most frequent viewers
                                                                                            • Figure 27: Frequency of watching live sport, by age and gender, July 2018
                                                                                        • Live sport Viewing Venue or Device

                                                                                          • At-home viewing most common
                                                                                              • Figure 28: Venue or device use to watch live sport, July 2018
                                                                                            • Men and younger viewers have more diverse habits
                                                                                                • Figure 29: Venue or device use to watch live sport, by age and gender, July 2018
                                                                                              • Boxing and rugby league fans have most varied viewing habits
                                                                                                • Figure 30: Venue or device use to watch live sport, by sport viewed, July 2018
                                                                                            • Preferred Way to Watch Live sport

                                                                                              • At home viewing preferred
                                                                                                  • Figure 31: Preferred way to watch live sport, July 2018
                                                                                                • Boxing and rugby key for pubs
                                                                                                  • Figure 32: Preferred way to watch live sport, by sport, July 2018
                                                                                              • Live Sport in Pubs

                                                                                                • Live sport a driver to pubs
                                                                                                    • Figure 33: Behaviours associated with watching live sport in pubs, July 2018
                                                                                                  • An up-to-date website is a must
                                                                                                    • Commentary plays a vital role
                                                                                                      • Separate area for non-sport viewers in demand
                                                                                                        • Food and drink promotions a hit with young women
                                                                                                            • Figure 34: Attitudes towards live sport in pubs, July 2018
                                                                                                          • Opportunity for food and sport events
                                                                                                            • Gender divide over live sport in pubs
                                                                                                              • Live sport makes pubs unsuitable for children
                                                                                                              • Live Sport Viewing Behaviours

                                                                                                                • Big sporting events a driver for many…
                                                                                                                  • Figure 35: Behaviours associated with watching live sport, July 2018
                                                                                                                • …and a huge opportunity for brands
                                                                                                                  • Majority who watch outside of home do so with others
                                                                                                                    • Female sports fans most loyal to favourites
                                                                                                                      • Londoners most impacted by Rio Olympics
                                                                                                                        • Biggest sports fans looking to cut back on attending events
                                                                                                                        • The Future of Spectator Sports

                                                                                                                          • VR most appealing to young men
                                                                                                                              • Figure 36: Attitudes towards VR use relating to sports, July 2018
                                                                                                                          • Driving Live Sports Viewing

                                                                                                                            • More coverage of women’s sport needed
                                                                                                                              • Room for more public places to show sport
                                                                                                                                • Opportunity for emerging sports coverage
                                                                                                                                  • Figure 37: Attitudes towards women’s and emerging sports coverage, July 2018
                                                                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                  • Abbreviations
                                                                                                                                    • Consumer research methodology
                                                                                                                                    • Appendix – Market Size and Forecast

                                                                                                                                      • Market Value
                                                                                                                                        • Figure 38: Forecast of consumer expenditure on sports event tickets, 2018-23
                                                                                                                                      • Forecast methodology

                                                                                                                                      Spectator Sports - UK - October 2018

                                                                                                                                      US $2,552.20 (Excl.Tax)