Spirits - Brazil - April 2016
US $3,995.00 (Excl.Tax)Excl. Tax Buy Now
“Brazilian consumers are drinking fewer alcoholic beverages, including spirits. Brands need to get creative to convince consumers to get on board and start drinking (or drinking more). Apart from the economic crisis, which affects their pockets, consumers are worried about health issues. Providing more information about drinking responsibly as well as nutritional information could be a way to circumvent such issues.
Spirits must taste good neat, therefore brands innovating with flavor should make sure this does not compromise the taste (ie, not too sweet) or consumers might turn away.”
– Andre Euphrasio, Research Analyst
This report looks at the following areas:
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What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.