Spirits - China - September 2013
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- spirits and liqueurs
- September 2013
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“High earners’ tendency to drink spirits during wider occasions, reflects the necessity for the high-end spirits brands to explore other occasions instead of concentrating on the gifting market. High-end baijiu brands could benefit from exploring a positioning as an indulgence by highlighting the pleasure of enjoying the products. Meanwhile, further premiumisation strategies could help Western spirits brands to tap into the high-end market, with the vast majority of high earners drinking Western spirits in the 12 months to July 2013.”
David Zhang, Research Analyst
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