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Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Spirits/RTD, global market performance
    • The Big Stories

      • Craft continues to challenge the mainstream
        • Figure 1: Proportion of spirits introductions (excluding RTDs) described as craft*, global, 2011-15
        • Figure 1: Qualities of spirits consumer think are worth paying more for, selected European markets, 2015
      • Flavour is now a key sales driver for all spirits
        • Figure 1: Proportion of spirits introductions (excl. RTDs and liqueurs) which are flavoured, globally, 2011-15
        • Figure 1: Characteristics when purchasing dark spirits, by age, US, July 2014
        • Figure 1: Attitudes towards production innovation concepts for western spirits, China, June 2014
      • The rise of more complex spirits
        • Figure 1: Attitudes to premium alcohol spirits, selected European markets, 2015
    • Notable Products

        • Notable products of 2015
        • Looking to the Future

          • The rebirth of RTDs
            • Figure 1: Flavours preferences of RTD alcoholic beverages, by generation, US, September 2014
          • The importance of barrel-ageing   
            • Figure 1: Qualities of spirits consumer think are worth paying more for, selected European markets, 2015
          • Consumers souring on sweet
            • Figure 1: Top five growth cocktails among the top 50 most popular on US foodservice menus, US, Q2, 2013-15
        • The Analyst’s View

          This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

          • Market

            Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

          • Consumer

            Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

          • Brand/Company

            Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

          • Data

            Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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