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Description

Description

Mintel’s Annual Overviews take a look back at 2016 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Spirits/RTDs, global market performance
        • Figure 2: Wine, global market performance
        • Figure 3: Spirits/RTDs, new product launches, top five countries, 2016
        • Figure 4: Spirits/RTDs, fastest/slowest growing markets, by value, compound annual growth rate, past five years
        • Figure 5: Wine, new product launches, top five countries, 2016
        • Figure 6: Wine, fastest/slowest growing markets, by value, compound annual growth rate, past five years
    • The Big Stories

        • Tapping into the craft revolution
          • Figure 7: Share of total spirits retail launches which are craftpositioned*, globally, 2012-16
          • Figure 8: Share of total spirits retail launches, by region, 2012-16
          • Figure 9: Craft spirits defined, US, August 2016
        • From sweet back to neat
          • Figure 10: Share of total spirits retail launches with an added flavour, globally, 2012-16
          • Figure 11: Important factors when buying alcoholic drinks, major European markets, 2016
        • Asia and Africa ascending*
          • Figure 12: Size and forecast of the Western spirits retail market in China, by value, 2013-20
      • Notable Products

          • Spirits products seek a better-for-you positioning
            • Spirits products seek a better-for-you positioning
              • Wine and spirits brands play around with unusual flavours
                • Wine and spirits brands play around with unusual flavours
                  • Packaging inspiration
                    • Packaging inspiration
                    • Looking to the Future

                        • RTDs keep evolving to stay relevant
                          • Figure 13: Share of total RTD launches which use wine as a base, globally, 2012-16
                          • Figure 14: Proportion of alcoholic launches which are RTDs, Global, 2012-16
                          • Figure 15: Attitudes towards alcoholic spirits, all adults vs. 18-24 year-olds, Key European markets, 2016
                        • Helping drinkers to help themselves
                            • Figure 16: Share of spirits* launches, by major sub-categories, global, 2012-16
                            • Figure 17: Share of total wine launches which were sparkling, global, 2012-16
                            • Figure 18: Purchase of wine by type, by age group, US, August 2016
                        • The Analyst’s View

                          About the report

                          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                          • The Consumer

                            What They Want. Why They Want It.

                          • The Competitors

                            Who’s Winning. How To Stay Ahead.

                          • The Market

                            Size, Segments, Shares And Forecasts: How It All Adds Up.

                          • The Innovations

                            New Ideas. New Products. New Potential.

                          • The Opportunities

                            Where The White Space Is. How To Make It Yours.

                          • The Trends

                            What’s Shaping Demand – Today And Tomorrow.

                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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