Spirits - US - August 2009
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
The recession is driving some subtle, and not so subtle, changes in consumer behavior. Indeed, in virtually every category of consumer packaged goods, evidence of lifestyle change and adaptive behavior can be observed. The category of spirits is no exception. Not only has the amount of alcohol being consumed on an annual basis changed considerably during the recession, it is also evident that consumers are increasingly consuming at home rather than in bars and restaurants. Given that a significant change has occurred and is under way, it is important to closely examine trends in consumer lifestyles and spirits usage in order to optimize marketing and product development efforts.
This report provides a comprehensive analysis of the off-premise/at home distilled spirits market in the US. More specifically, the report addresses the following questions:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.