Sport and Fitness - Ireland - June 2011
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Sports and fitness is becoming an integral part of consumers’ lives, with seven in ten RoI and over half of NI consumers engaging in sport or exercise every week (TGI, 2010). The levels of participation in sports and fitness have been growing over the past five years driven by health concerns (particularly among children) and also a need for escapism during the working week.
However, outside of consumers’ weekly routines, sports and leisure activities are also an important part of the holiday experience. This report explores consumers’ general sports and fitness activities and examines what this means for the sports and leisure segments of the tourism market.
Key themes of the report include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.