Sports and Energy Drinks - Brazil - June 2014
US $3,995.00 (Excl.Tax)Excl. Tax Buy Now
“The relatively low penetration of energy and sports drinks in Brazil may be caused by the restricted communication of their benefits, and by only targeting specific demographics and consumption occasions. It is important to emphasize to Brazilians that energy drinks are not just for young people and not just to be consumed at parties, bars, and nightclubs, the same way that sports drinks are not just for professional athletes and not just for consumption after heavy physical activities. In order to continue expanding in Brazil, it is important that these categories start communicating additional functional benefits, thus attracting different demographics, as well as promoting new consumption occasions.”
– Naira Sato, Senior Analyst
In this report, we will answer the following key questions:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.