Sports and Energy Drinks - Europe - November 2011
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Overall European sales of sports and energy drinks have continued to grow in spite of the economic recession, with consumers looking for alternative soft drinks and trying to cope with today’s fast-paced lifestyles. The UK is the number-one market for energy drinks, supported by the highest penetration rate (31%) and active new product development, while Germany leads for sports drinks.
As a result of the economic recession, consumers are placing increasing importance on value for money, with many looking for special offers and the lowest possible prices when doing their household shopping.
Some key questions answered in the report include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.