Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Description

Description

“Irish appetites for sports and energy drinks have not waned post-sugar levy and moving forward they are showing an appetite for sports and energy drinks that offer mental stimulation, as well as physical – as well as continued desire for drinks made with natural ingredients.”
– Brian O’Connor, Senior Consumer Analyst

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Figure 1: Estimated value sales for sports and energy drinks, IoI, NI and RoI, 2014-19
            • Figure 2: Estimated volume sales for sports and energy drinks, IoI, NI and RoI, 2014-19
            • Figure 3: Estimated value sales of sports vs. energy drinks, IoI, 2018
          • Forecast
            • Figure 4: Indexed estimated value sales for energy drinks, IoI, NI and RoI, 2014-24
          • Market factors
            • Sugar tax doesn’t impact on consumers to a strong degree
              • Potential ban on sales to under-16s
                • Aging population offers new opportunities
                  • Low energy levels impact half of consumers
                    • Companies and innovations
                      • The Consumer
                        • Sports drinks see overall stronger use
                          • Figure 5: Frequency that consumers have drunk sports and energy drinks in the last three months, NI and RoI, September 2019
                        • Sugar-free variants see less use compared to standard sports and energy drinks
                          • Figure 6: Types of sports and energy drinks consumers have drunk in the last three months, NI and RoI, September 2019
                        • Exercise, long trips and nights out key usage occasions
                          • Figure 7: Occasions consumers have drunk sports drinks in the last three months, NI and RoI, September 2019
                          • Figure 8: Occasions consumers have drunk energy drinks in the last three months, NI and RoI, September 2019
                        • Exotic flavours most desired
                          • Figure 9: Flavours for sports and/or energy drinks that consumers would be interested in trying, NI and RoI, September 2019
                        • Brain functionality and all-natural key interests
                          • Figure 10: functional benefits consumers would be interested in trying for sports or energy drinks, NI and RoI, September 2019
                      • The Market – What You Need to Know

                        • Energy drinks account for lion’s share of the market
                          • Most consumers haven’t changed fizzy drinks habits post-levy
                            • Ban looming for under-16 energy drink sales
                              • Aging population presents new challenges
                                • Half report feeling low energy
                                • Market Size and Forecast

                                    • Energy and sports drinks see increased spent post-sugar tax
                                      • Figure 11: Estimated value sales for sports and energy drinks, IoI, NI and RoI, 2014-24
                                      • Figure 12: Estimated volume sales for sports and energy drinks, IoI, NI and RoI, 2014-24
                                    • Energy drinks account for the majority of the market
                                      • Figure 13: Estimated value sales for energy drinks, IoI, NI and RoI, 2014-24
                                      • Figure 14: Estimated volume sales for energy drinks, IoI, NI and RoI, 2014-24
                                      • Figure 15: How consumers expect their personal financial situation to change in the next 12 months, NI and RoI, September 2017-19
                                    • Sugar-free energy drinks increase their share of sales
                                      • Figure 16: Estimated value sales for energy drinks, by segment, NI and RoI, 2014-18
                                    • Sports drinks appeal most to the sporty
                                      • Figure 17: Estimated value sales for sports drinks, IoI, NI and RoI, 2014-24
                                      • Figure 18: Estimated volume sales for sports drinks, IoI, NI and RoI, 2014-24
                                      • Figure 19: Frequency of exercise, NI and RoI, February 2017
                                      • Figure 20: Amount of effort consumers put into staying healthy, NI and RoI, June 2018
                                  • Market Drivers

                                    • Sugar levy introduced in 2018, but may not have had the desired impact
                                      • Figure 21: Consumer response to the question ‘April 2018 saw a levy applied to some fizzy drinks with high levels of sugar. Since then, how has it affected you when buying soft drinks?’, NI and RoI, September 2018
                                      • Figure 22: Consumers who claim the sugar levy has seen them cut back on sugary carbonated drinks, by age group, NI and RoI, September 2018
                                    • Decline from 2017-19 in sugar concerns
                                      • Figure 23: Selected ingredients in food and drink products consumers are concerned about, NI and RoI, June 2017, June 2018 and November 2019
                                      • Figure 24: Total new product launches for sports and energy drinks vs sugar free launches, UK and Ireland, 2014-19
                                    • Bans on energy drink sales to under-16s announced for UK
                                      • Aging population presents threats and opportunities
                                        • Figure 25: Actual and projected population (%) for NI, by age, 2017 and 2041
                                        • Figure 26: Actual and projected population (%) for RoI, by age, 2017 and 2046
                                        • Figure 27: Consumers who have drunk any sports drink, energy drink or energy shot in the last three months, by age group, NI and RoI, September 2019
                                        • Figure 28: Example of energy drink targeted at 55+ consumers, Japan, September 2019
                                      • Lack of energy felt by half of Irish consumers
                                        • Figure 29: Consumers who have noticed they have a lack of energy, by age group, NI and RoI, June 2018
                                        • Figure 30: average hours of sleep per night, by region, UK, 2018
                                      • Continued competition from hot drinks
                                        • Figure 31: Usage of tea and coffee at home or in the workplace in the last month, by age group, NI and RoI, June 2018
                                    • Companies and Brands – What You Need to Know

                                      • Brands becoming more plastic-waste conscious
                                        • Coca-Cola launches cola energy drink
                                          • Natural energy sources gaining ground
                                          • Who’s Innovating?

                                            • Lucozade Ribena Suntory leads the combined Sport and Energy drinks market
                                              • Figure 32: Top 10 companies releasing new Sports and Energy drink product, UK and Ireland, 2014-19
                                            • Brands seeking to blend vitamins and minerals into offering
                                              • Figure 33: Claims analysis of new products launches in the sport and energy drink market, top 10, UK and Ireland, 2014 - 19
                                            • Little diversification of flavour selection from brands
                                              • Figure 34: Flavour analysis of new sports and energy drinks launched, Top 10, UK and Ireland, 2014-18
                                              • Figure 35: Examples of flavour NPD in the UK and Irish energy drinks market, 2018
                                            • Format extension from liquid into soluble tablets, powders and gels
                                              • Figure 36: Examples of powder and gel format products in the UK and Irish energy drinks market, 2019
                                            • Energy drinks seek to use naturally sourced recuperative methods
                                              • Figure 37: New product launches for sports and energy drinks with natural claims, UK and Ireland, 2015-19
                                              • Figure 38: Examples of natural NPD product in the UK and Irish energy drinks market, 2019
                                          • Company Profiles

                                              • Britvic
                                                • Key facts
                                                  • Product portfolio
                                                    • Brand NPD
                                                      • Figure 39: New product launch to the sports and energy drink market by Britvic, 2019
                                                    • Carabao
                                                      • Key facts
                                                        • Product portfolio
                                                          • Brand NPD
                                                            • Figure 40: New product launch to the sports and energy drink market by Carabao, 2019
                                                          • Recent developments
                                                            • Coca-Cola
                                                              • Key facts
                                                                • Product portfolio
                                                                  • Brand NPD
                                                                    • Figure 41: New product launch to the sports and energy drink market by Coca-Cola, 2019
                                                                  • Recent developments
                                                                    • Lucozade Ribena Suntory
                                                                      • Key facts
                                                                        • Product portfolio
                                                                          • Brand NPD
                                                                            • Figure 42: New product launch to the sports and energy drink market by Lucozade Ribena Suntory, 2019
                                                                          • Recent developments
                                                                            • No Carbs Company
                                                                              • Key facts
                                                                                • Product portfolio
                                                                                  • Brand NPD
                                                                                    • Figure 43: New product launch to the sports and energy drink market by No Carbs Company, 2019
                                                                                  • Protein Water
                                                                                    • Key facts
                                                                                      • Product portfolio
                                                                                        • Brand NPD
                                                                                          • Figure 44: New product launch to the sports and energy drink market by Protein Water, 2019
                                                                                        • PepsiCo
                                                                                          • www.pepsico.com/
                                                                                            • Key facts
                                                                                              • Product portfolio
                                                                                                • Brand NPD
                                                                                                  • Figure 45: New product launch to the sports and energy drink market by Red Bull, 2019
                                                                                                • Recent developments
                                                                                                  • Red Bull
                                                                                                    • Key facts
                                                                                                      • Product portfolio
                                                                                                        • Brand NPD
                                                                                                          • Figure 46: New product launch to the sports and energy drink market by Red Bull, 2019
                                                                                                        • Tesco
                                                                                                          • Key facts
                                                                                                            • Product portfolio
                                                                                                              • Brand NPD
                                                                                                                • Figure 47: New product launch to the sports and energy drink market by Tesco, 2019
                                                                                                            • The Consumer – What You Need to Know

                                                                                                              • Sports drinks used by half in 2019
                                                                                                                • Half use standard compared to sugar-free/low sugar sports and energy drinks
                                                                                                                  • Exercise, long trips and nights out key usage occasions
                                                                                                                    • Exotic/tropical fruit flavours most desired flavour for sports and energy drinks
                                                                                                                      • Brain functionality and all-natural key interests
                                                                                                                      • Frequency of Use of Sports and Energy Drinks

                                                                                                                          • Just under half of Irish consumers have drunk sports and energy drinks
                                                                                                                            • Figure 48: Types of sports and energy drinks drunk by consumers in the last three months, NI and RoI, September 2019
                                                                                                                            • Figure 49: Consumers who have not drunk sports or energy drinks in the last three months, by age group, NI and RoI, September 2019
                                                                                                                          • Sports drinks used longer into life
                                                                                                                            • Figure 50: Frequency that consumers have drunk sports drinks in the last three months, NI and RoI, September 2019
                                                                                                                            • Figure 51: Consumers who have drunk sports and energy drinks in the last three months, by age group, NI and RoI, September 2018
                                                                                                                            • Figure 52: Examples of launches positioned as aiding recovery in the UK energy drinks market, 2019
                                                                                                                          • A third have drunk energy drinks in the last three months
                                                                                                                            • Figure 53: Frequency that consumers have drunk energy drinks in the last three months, NI and RoI, September 2019
                                                                                                                            • Figure 54: Consumers who have drunk sports and energy drinks in the last three months, by gender, NI and RoI, September 2018
                                                                                                                            • Figure 55: Examples of launches positioned targeted at women in the UK energy drinks market, 2019
                                                                                                                          • Energy shots see lower usage
                                                                                                                            • Figure 56: Frequency that consumers have drunk energy shot drinks in the last three months, NI and RoI, September 2019
                                                                                                                            • Figure 57: Types of sports and energy drinks drunk by consumers in the last three months, by games console owners, NI and RoI, September 2019
                                                                                                                            • Figure 58: Examples of launches targeted at gamers in the energy drinks market, 2019
                                                                                                                        • Types of Sports and Energy Drinks Used

                                                                                                                            • Standard variants show strongest usage
                                                                                                                              • Figure 59: Types of sports and energy drinks consumers have drunk in the last three months, NI and RoI, September 2019
                                                                                                                            • Women more likely to use sugar free options
                                                                                                                              • Figure 60: Types of sports and energy drinks consumers have drunk in the last three months, NI and RoI, September 2019
                                                                                                                          • Sports and Energy Drink Occasions

                                                                                                                              • Exercise top reason for using sports drinks
                                                                                                                                • Figure 61: Occasions consumers have drunk sports drinks in the last three months, NI and RoI, September 2019
                                                                                                                              • Long distance travel key occasion among women
                                                                                                                                • Figure 62: Consumers who have drunk sports drinks during long-distance driving/travelling, by gender, NI and RoI, September 2019
                                                                                                                                • Figure 63: Consumers who personally own a car, by gender, December 2018
                                                                                                                              • Driving and a night out key occasions for energy drinks
                                                                                                                                • Figure 64: Occasions consumers have drunk energy drinks in the last three months, NI and RoI, September 2019
                                                                                                                              • One in five use energy drinks as part of a night out
                                                                                                                                • Figure 65: Types of white spirits drunk in the last six months, by method of consumption, NI and RoI, October 2017
                                                                                                                            • Interest in Sports & Energy Drink Flavours

                                                                                                                                • Exotic/tropical fruit flavours most desired flavour for sports and energy drinks
                                                                                                                                  • Figure 66: Flavours for sports and/or energy drinks that consumers would be interested in trying, NI and RoI, September 2019
                                                                                                                                • Exotic/tropical flavours
                                                                                                                                  • Figure 67: Consumers who are interested in exotic/tropical flavours for sports and/ or energy drinks, by gender, NI and RoI, September 2019
                                                                                                                                  • Figure 68: Examples of launched with tropical flavouring in the UK energy drinks market, 2019
                                                                                                                                • Irish consumers show strong desire for cola flavoured sports and energy drinks
                                                                                                                                  • Figure 69: Consumers who are interested in cola flavours for sports and/or energy drinks, by gender, NI and RoI, September 2019
                                                                                                                                  • Figure 70: Types of carbonated drinks that consumers have drunk in the last month, NI and RoI, September 2018
                                                                                                                                  • Figure 71: Examples of launched with cola flavouring in the UK and Irish energy drinks market, 2019
                                                                                                                              • Interest in Sports & Energy Health Innovation

                                                                                                                                  • Brain-boosting drinks desired
                                                                                                                                    • Figure 72: functional benefits consumers would be interested in trying for sports or energy drinks, NI and RoI, September 2019
                                                                                                                                    • Figure 73: Examples of launches positioned as containing high protein in the UK energy drinks market, 2019
                                                                                                                                  • Brain enhancing drinks appeal more as consumers age
                                                                                                                                    • Figure 74: Consumers who would be interested in trying sports or energy drinks with brain function (eg memory enhancing) features, by age group, NI and RoI, September 2019
                                                                                                                                    • Figure 75: Examples of launches positioned as aiding brain function in the UK energy drinks market, 2019
                                                                                                                                  • Natural ingredients a key interest for RoI women and NI men
                                                                                                                                    • Figure 76: Consumers who would be interested in trying sports or energy drinks with all-natural ingredients, by gender, NI and RoI, September 2019
                                                                                                                                    • Figure 77: Examples of launches positioned as natural in the UK energy drinks market, 2019
                                                                                                                                  • Four in 10 want no added sugar
                                                                                                                                    • Figure 78: Consumers who would be interested in trying sports or energy drinks with no added sugar, by gender, NI and RoI, September 2019
                                                                                                                                    • Figure 79: Sports and energy drinks, by serving size, sugar and caffeine, RoI, 2019
                                                                                                                                • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                  • Consumer research
                                                                                                                                    • Data sources
                                                                                                                                      • Market size rationale
                                                                                                                                        • Abbreviations

                                                                                                                                        This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                                                                        • Market

                                                                                                                                          Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                                                                                        • Consumer

                                                                                                                                          Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                                                                        • Brand/Company

                                                                                                                                          Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                                                                        • Data

                                                                                                                                          Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                                                                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                                                        Trusted by companies. Big and small.