Sports and Energy Drinks - UK - August 2012
“‘With around three in ten consumers sceptical that sports and energy drinks ‘do what they claim’ the market should take inspiration from the cosmetics industry in terms of proving the science behind the functional claims, helping to justify the category’s position as a more expensive product and alleviate any concerns about efficacy.”
– Amy Price, Senior Food and Drink Analyst
Some questions answered in this report include:
- What are the main barriers to consumption of sports and energy drinks?
- How can the category compete with other soft drinks?
- How can NPD attract the health-conscious consumer?
- How can flavour innovation re-invigorate the market?
- How competitive is the market?
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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