Sports and Energy Drinks - UK - August 2015
"After a period of robust growth, sales in the sports and energy market lost momentum in 2014. While energy drinks are doing well, this has been offset by the poor performance of the sports drinks segment. The energy drinks segment makes up the vast majority of the market. This has been supported by new product launches and marketing, as well as the enduring popularity of the energy proposition. The regulation requiring additional caffeine labelling introduced in December 2014 and concern over the high caffeine content of energy drinks could however dampen demand."
- Aimee Townshend, Research Analyst
This report discusses the following key topics:
- Alternatives to refined sugar offer route for operators to address health concerns
- Artificial ingredients remain a key barrier to use of sports drinks
- Lower caffeine energy drinks could diminish worries over caffeine intake
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