Sports and Energy Drinks - UK - July 2014
“Brands in this market need to find new ways of convincing users of the safety and efficacy of their drinks. At the same time, it is necessary for them to identify new angles to engage prospective consumers. Drinks made from natural ingredients show strong potential with more than seven in 10 people showing interest.”
– David Zhang, Research Analyst
Some issues covered in this report include:
- All-natural drinks look well-placed to resonate in both sports and energy drinks
- High protein positioning can help sports drink brands encourage consumers to trade up
- Clearer information and dilutable products offer ways to tackle consumers' concerns over safety of energy drinks
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