Sports and Energy Drinks - UK - July 2019
“Although the leading brands are performing strongly, a new generation of energy drink brands looking to deliver energy through ‘clean’ and ‘natural’ formulations is shaking up the market. If awareness is fostered, these new entrants have sizeable potential to grow the market penetration of energy drinks by appealing to non-users put off by the category’s sugary and artificial image. Meanwhile, demonstrating tangible benefits and aligning with lower-intensity activities looks to be needed for sports drinks to face off competition from water.”
– Anita Winther, Research Analyst
This report examines the following issues:
- Perceptions of sugar as both a barrier and a necessary ingredient dictate a balanced approach
- Interest in ingredient information and all-natural claim highlights scope to tackle artificial image
- Opportunity to tap buzz around gut health and brain function support
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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