Sports and Performance Drinks - US - March 2020
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
"The nearly $9.5 billion market is expected to grow modestly over the next five years, reaching more than $11 billion by 2024. Performance-centric claims and informative messaging can help set brands apart. However, competition from other functional food and drink options (eg water, BFY snack bars) will challenge the market as wellness-minded consumers focus their attention on finding the best products to help them achieve their goals. Unique ingredients and niche targeting will continue to set sports and performance drinks apart from the rest of the BFY pack."
- Madelyn Franz, Research Analyst
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