Sports Betting - UK - August 2016
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“While online developments have become the key influence on the sports betting market’s size and shape, the next wave of mobile innovation could have almost as important an impact on the retail sector as it does on the remote.”
– David Walmsley, Senior Leisure Analyst
This report looks at the following areas:
The majority of consumer expenditure on sports betting is now generated online, where the expansion of mobile, football and in-play gambling has seen revenue growth surge ahead of a retail segment hampered by its continuing reliance on a horseracing product in sustained decline.
Betting shops should gain some relief from operators’ efforts to build an omnichannel future of loyal customers playing with their brands both online and in-store, which are now bringing all three drivers of remote expansion to retail settings.
However, it is mobile that is potentially the most transformational of the three in its ability to enhance and differentiate the retail sports betting offer rather than simply replicate the alternatives available online.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.