Sports Betting - UK - July 2015
The sports betting market in the UK is reaching a tipping point beyond which it becomes digital first and football-led: betting on sport is now more common online than in shops and is rapidly approaching equivalent value also, while the national game relentlessly closes in on the traditional staple of horseracing across all measures.
- Where next for football betting?
- What will be the new ‘new thing’ in mobile sportsbook?
- Can in-play cross over to instant-wins?
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