The US Sports Drink Market - September 2012
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Mintel’s report identifies challenges and opportunities for manufacturers, marketers and retailers to effectively position their products.
For the purposes of this report, sports drinks are defined as a formulation of carbohydrates and sodium that help restore the essential fluids and minerals the body loses during exercise. Most products in the category contain about 6-8% carbohydrates; they also contain sodium salts, as well.
Excluded from this report are:
There is some overlap between sports drinks and energy drinks. However, this report focuses only on traditional sports drinks.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.