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Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Global market performance, energy drinks
        • Figure 2: Top five global energy drink markets by retail volume (M litres) and annual growth, 2014-15
        • Figure 3: Top five energy drink markets, by per capita consumption (litres), 2015*
        • Figure 4: Top five sports drinks markets, by per capita consumption (litres), 2015, and annual volume growth, 2014-15
        • Figure 5: Top five sports drinks markets, by per capita consumption (litres), 2015, and annual volume growth, 2014-15
    • The Big Stories

      • Europe delivers good news about caffeine consumption
        • Figure 6: Agreement with statements regarding the sale of energy drinks, select European countries, 2015
        • Figure 7: Frequency of energy drink/shot usage, by consumers who worry about the safety of regular energy drinks and/or shots, US, January 2015
      • Energy drinks use category blurring to convey a more accessible image
        • Figure 8: Interest in new or emerging energy and sports drink concepts, by age, Canada, April 2015
      • Gatorade turns 50, and plans to explore customization and organics in future
        • Figure 9: Multi outlet* sales of sports drinks, by leading companies and brands, rolling 52 weeks, 2013 and 2014
        • Figure 10: Agreement with the statement, ‘I follow/like the sports drink brand on social media because…’, by brand, US, October 2014
    • Notable Products

        • Notable sports and energy drink products of 2015
        • Looking to the Future

          • Sports drinks can be a winner in China’s dream of being a “sports powerhouse”
            • Figure 11: Respondents who agree doing regular exercise is the most important factor to healthy lifestyles, by gender, China, January 2014 and March 2015
            • Figure 12: Sports drink launches, by selected health claims, China, 2012-15
          • Parents are emerging as a valuable audience for energy drinks
            • Figure 13: Agreement with the statement, ‘I am drinking more energy drinks than three months ago,’ by generations, US, January 2015
          • 2016 should see global expansion for Monster…perhaps with help from McDonald’s
          • The Analyst’s View

            About the report

            This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

            • The Consumer

              What They Want. Why They Want It.

            • The Competitors

              Who’s Winning. How To Stay Ahead.

            • The Market

              Size, Segments, Shares And Forecasts: How It All Adds Up.

            • The Innovations

              New Ideas. New Products. New Potential.

            • The Opportunities

              Where The White Space Is. How To Make It Yours.

            • The Trends

              What’s Shaping Demand – Today And Tomorrow.

            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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