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Sports & Energy Drinks - Global Annual Review - 2016

Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

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Table of contents

  1. Overview

        • Figure 1: Global market performance, energy drinks
        • Figure 2: Top five global energy drink markets by retail volume (M litres) and annual growth, 2014-15
        • Figure 3: Top five energy drink markets, by per capita consumption (litres), 2015*
        • Figure 4: Top five sports drinks markets, by per capita consumption (litres), 2015, and annual volume growth, 2014-15
        • Figure 5: Top five sports drinks markets, by per capita consumption (litres), 2015, and annual volume growth, 2014-15
    • The Big Stories

      • Europe delivers good news about caffeine consumption
        • Figure 6: Agreement with statements regarding the sale of energy drinks, select European countries, 2015
        • Figure 7: Frequency of energy drink/shot usage, by consumers who worry about the safety of regular energy drinks and/or shots, US, January 2015
      • Energy drinks use category blurring to convey a more accessible image
        • Figure 8: Interest in new or emerging energy and sports drink concepts, by age, Canada, April 2015
      • Gatorade turns 50, and plans to explore customization and organics in future
        • Figure 9: Multi outlet* sales of sports drinks, by leading companies and brands, rolling 52 weeks, 2013 and 2014
        • Figure 10: Agreement with the statement, ‘I follow/like the sports drink brand on social media because…’, by brand, US, October 2014
    • Notable Products

        • Notable sports and energy drink products of 2015
        • Looking to the Future

          • Sports drinks can be a winner in China’s dream of being a “sports powerhouse”
            • Figure 11: Respondents who agree doing regular exercise is the most important factor to healthy lifestyles, by gender, China, January 2014 and March 2015
            • Figure 12: Sports drink launches, by selected health claims, China, 2012-15
          • Parents are emerging as a valuable audience for energy drinks
            • Figure 13: Agreement with the statement, ‘I am drinking more energy drinks than three months ago,’ by generations, US, January 2015
          • 2016 should see global expansion for Monster…perhaps with help from McDonald’s
          • The Analyst’s View

            Sports & Energy Drinks - Global Annual Review - 2016

            US $1,995.00 (Excl.Tax)