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Description

Description

Mintel’s Annual Overviews take a look back at 2016 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Global market performance, energy drinks
        • Figure 2: Energy drinks, top five markets, retail market volume, 2016*
        • Figure 3: Energy drinks, fastest/slowest growing markets, volume CAGR past 5 years
        • Figure 4: Sports drinks, top five markets, 2016*
        • Figure 5: Sports drinks, new product launches, top five claims, Asia Pacific 2016
    • The Big Stories

        • China’s energy drinks market continues to enjoy phenomenal growth
          • Figure 6: Top five largest energy drink markets, by volume, and annual growth 2015-16
          • Figure 7: Drinking occasions for energy drinks, China, April 2016
          • Figure 8: Per capita volume consumption of energy drinks, selected Asian countries, 2016
        • Gatorade rolls out G Organic while its new campaign tackles the sugar debate
          • Monster claws into CSDs and water as the energy drink blurring trend intensifies
            • Figure 9: Interest in selected ingredients to be included in sports and energy drinks, UK, June 2016
            • Figure 10: Agreement with the statement, ‘There should be more energy drinks/shots containing fruit juice,’ by select European country, 2016
        • Notable Products

            • Vegan energy drinks
              • Figure 11: Vegan energy drinks
            • Coconut water in sports drinks
              • Figure 12: Coconut water in sports drinks
            • Organic energy drinks in the US
              • Figure 13: Organic energy drinks in the US
          • Looking to the Future

              • Plants are poised to play a bigger role in energy drinks in future
                • Figure 14: Agreement with the statement, ‘Sports/energy drinks with herbal/botanical flavours (eg ginger, mint) are better for you than fruit-flavoured ones,’ UK, June 2016
                • Figure 15: Global soft drink launches containing coconut water among the ingredients, by sub category, 2011-16
              • As esports nears the $1billion mark, opportunities abound for energy drinks
                • Monster can grow quickly in China
                  • Figure 16: Energy drink market share, China, by value and volume 2014-15
              • The Analyst’s View

                About the report

                This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                • The Consumer

                  What They Want. Why They Want It.

                • The Competitors

                  Who’s Winning. How To Stay Ahead.

                • The Market

                  Size, Segments, Shares And Forecasts: How It All Adds Up.

                • The Innovations

                  New Ideas. New Products. New Potential.

                • The Opportunities

                  Where The White Space Is. How To Make It Yours.

                • The Trends

                  What’s Shaping Demand – Today And Tomorrow.

                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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