Sports Marketing and Sponsorship - US - October 2010
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The U.S. sports marketing and sponsorship market is highly dynamic, operating at a range of athletic levels, from professional leagues to grade school programs, and involves leagues and teams marketing themselves, as well as sponsors marketing their own brands.
Driven by a wide range of factors, including the growing number of men in the U.S., dedicated fan bases at the pro and college level, rising ticket prices, increased marketing to fill seats at new stadiums across the country, and big-ticket games such as the Super Bowl, The NBA Finals and the World Series, the market attracts national brands seeking ways to market their products. This report provides in-depth coverage of these factors, as well as close examination of the following:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.