Sports, Nutrition and Performance Drinks - US - March 2019
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
For the purposes of this report, Mintel has used the following definitions:
MULO sales of sports, nutrition and performance drinks have steadily recovered. However, factors that likely contributed to those losses continue to put pressure on the market. Increased competition from functional beverages in other categories, along with mounting distaste for artificial ingredients, are obstacles to major growth. Cleaner formulations, enhanced functionality, and choices for a variety of dietary lifestyles will help maintain brand loyalty. A shift away from promoting fitness-specific benefits to a focus on general wellbeing will be key to broadening consumer base in this category.
- Karen Formanski, Health and Wellness Analyst
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