Sports Participation - Canada - July 2015
Canadians are active as demonstrated by the two thirds of the population who play sports weekly, driven by participation in individual sports or fitness activities. Motivating participation is a strong belief in the benefits that extend beyond the improvement of physical health, including mental and emotional gains as well as the development of life skills for children. Challenges to increase engagement in sports vary by demographics; lack of time, motivation and confidence prove to be the main barriers. Although there is interest in exercise enhancing tools (such as mobile apps or wearables), Canadians have been slow to adopt their use.
This report looks at the following areas:
- Canadians are highly active though demographics play a role in sports participation
- Canadian men and women play sports for different reasons
- At any age, personal insecurities are hindering women
- Affluence plays a role in sports participation
- Canadians have been slow to adopt exercise tools, though do show interest
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