Sports Participation - China - May 2018
US $4,460.00 (Excl.Tax)Excl. Tax Buy Now
“The fast-growing sports participation market brings opportunities for not only the sports industry but also brands in other categories. Launching more varieties of sports activities and making sport more fun will attract a larger participant base, and sports data created by participants could work as positive feedback as well as sports motivations. Since generally consumers trust sports stars, their endorsement of brands may achieve a better effect on building brand images.”
– Yihe Huang, Research Analyst
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