Sports Participation - UK - December 2016
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“Participation sport is turning to technology to help it kick on from the plateau it has inhabited since the London 2012 Olympics, with its first target being to move beyond the individual focus of performance tracking and develop new products and services that promote the fun and social sides of taking part.”
– David Walmsley, Senior Leisure Analyst
This Report answers the following key questions:
The role of technology in participation sport has so far focused on individual performance tracking but is now expanding its focus to include improving the accessibility of play and building the social connections that can help expand the player pool and encourage more regular activity.
Mintel’s definition of ‘participation sports’ is based on that set out by Sport England, which states that “the purpose of the activity must be sporting and not a means to another purpose” and that it “must have an established structure, defined by rules, and where appropriate, organised national or international competition”.
Mintel’s interpretation of the second element of this extends to the inclusion of athletic activities undertaken for fitness rather than competitive purposes, such as aerobics and/or weight training in a gym, and which are therefore less formally structured in terms of their rules and organisation, but which still have an accepted means of or basis for participation.
For the purposes of this Report, Mintel’s definition of ‘sport’ includes all activities listed below, which have been grouped under four key typologies for the purposes of discussion throughout the Report:
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