Sports Participation - UK - September 2013
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- September 2013
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“The biggest issue facing the sport participation market post-London 2012 is the question of ‘what next?’ The Olympic Games – and Team GB – have created much sustained positive sentiment around sport, but that will not last forever and needs to be tapped fairly quickly to get new participants into programmes that can develop long-term interest that is not mega-event-dependent.”
– David Walmsley, Senior Leisure Analyst
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