Sports Sponsorship - UK - March 2019
Covered in this report
This report examines sports marketing and sponsorship in the UK, focusing mainly on the sponsorship of sports properties, athletes and governing bodies. Sponsorships that only cover the broadcast of sports events are excluded, but may be discussed for the purposes of context, while many sponsorship deals will now include sponsorship of properties and broadcast coverage as part of the same deal.
“The sports arena continues to serve one of the main channels of sponsorship domestically and worldwide. Sports sponsorship thrived in 2018, underpinned largely by the booming profile of football’s Premier League, drawing huge interest as one of the world’s largest sports markets.
This is set to remain the story going forward. The industry will circumvent much of the detriment posed by Brexit headwinds, while there remain clear avenues for future growth, such as eSports.”
– Marco Amasanti, B2B Analyst
This Report looks at the following areas:
- eSports: the golden egg
- Mounting scrutiny around gambling companies
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