Sportswear Retailing - China - October 2018
"A lack of interest in sports participation used to drag the sportswear market, but consumers’ increased attention to adopting a healthy lifestyle is expected to bring the market continuous growth. Facing more fashion and retailers’ brands entering the market, specialised brands need to reinforce their strength on functionality."
- Yihe Huang, Research Analyst
This Report looks at the following areas:
- Sport is not a hobby, but a lifestyle
- Functionality is still the key to selling sportswear
- Role of physical store: connecting, instead of selling
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