Star Power - US - September 2009
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
As companies cut their marketing budgets amid recession and many others review their strategies carefully, it is becoming increasingly important to review the influence of star power and celebrity spokespeople.
While celebrities can be seen in virtually every facet of society selling everything from fast food to designer handbags, the effectiveness of such endorsements is often uncertain. To further understand the influence of celebrity endorsements and product placement, Mintel conducted a comprehensive study of star power that includes a proprietary survey of 2,000 American adults. The study addresses the following questions:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.