Stevia and Natural Sweeteners - US - August 2011
This report builds on the analysis presented in Mintel’s Sugar and Sweeteners—U.S., December 2010 and more specifically Stevia and Other Natural Sweeteners—U.S., August 2009, focusing on in-depth analysis of two all-natural sweetener segments:
- Stevia (e.g., Truvia, PureVia, and other stevia): including whole plant extracts in powders and liquids, sold primarily as standalone products classified—per the FDA’s guidelines—as dietary supplements or food, but often used in tabletop sweetener formats (e.g., packets). This segment also includes Truvia- and PureVia-branded sweeteners, sold as tabletop sweeteners or that appear as ingredients in food and beverages.
- Other natural sweeteners: including agave, erythritol, xylitol, and luo han guo as they appear in tabletop sweeteners, as well as foods and beverages made with these sweeteners.
Additionally, individual segments highlight sales figures based on all products that fall into two applications:
tabletop sweeteners for use as additions to foods and beverages
all other processed food and beverages that contain these sweeteners.
While included in sales figures, agave and luo han guo sweeteners are only touched on briefly. Should these segments, and others like them, increase in size in the coming years, they may be featured more prominently in subsequent updates to this report.
Excluded from this report: many erythritol-based foods positioned as low-carb, low-sugar, or sugar-free, that contain added artificial sweeteners, since the focus of this report is on all-natural innovations in the market.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.