Still and Sparkling Water - US - February 2019
"Consumer interest in health and wellness paired with innovation occurring in the water market is pushing sales of packaged water to new highs. Sales of packaged water are projected to reach $24.4 billion by 2023, driven by increases from all water segments, especially the fast-growing sparkling segment. Consumer interest in premium, functional, and sustainable packaged water is leading to increased product differentiation from water brands. Though consumption of packaged water is high, increased scrutiny of packaged water’s environmental impact could lead to category attrition among environmentally conscious consumers."
- Caleb Bryant, Senior Beverage Analyst
This Report looks at the following areas:
- Water brands start facing plastic backlash
- Refillable water bottles are cheap, convenient, sustainable, and trendy
- Consumers are most interested in no-frills, inexpensive water
- Sales of sparkling water keep bubbling
- Packaging innovation tackles environmental concerns
- Functional water has appeal across generations
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